{"id":6561,"date":"2012-10-14T00:00:00","date_gmt":"2012-10-14T00:00:00","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/2012\/10\/14\/content-strategy-at-adobe-day-lavacon-and-localization-world-2012\/"},"modified":"2018-10-01T19:03:40","modified_gmt":"2018-10-01T19:03:40","slug":"content-strategy-at-adobe-day-lavacon-and-localization-world-2012","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2012\/10\/14\/content-strategy-at-adobe-day-lavacon-and-localization-world-2012\/","title":{"rendered":"Content Strategy at Adobe Day – Lavacon and Localization World 2012"},"content":{"rendered":"

I had the privilege to attend Adobe’s preconference workshop “Adobe Day” at the Lavacon Content Strategy conference in Portland, Oregon last week. For a list of speakers, thought leaders and attendees, please check out Adobe Day at Lavacon.<\/p>\n

The theme was accurately summarized as “The future of TechComm is no longer in the future”, and the half day workshop included discussions on:<\/p>\n

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  1. Adopting structured authoring<\/li>\n
  2. Maximizing content reuse<\/li>\n
  3. Quality control<\/li>\n
  4. Reducing localization time and costs<\/li>\n
  5. ROI on “good” documentation<\/li>\n
  6. On demand for the channels, formats and screens of choice<\/li>\n<\/ol>\n

    \"Adobe-day-localization\"<\/p>\n

    Val Swisher sharing the benefits of preparing content appropriately in order to save time and money on localization.<\/p>\n

    \"LavaCon-GPI\"<\/p>\n

    Speakers and topics<\/h4>\n

    Speakers and Topics covered the fundamentals Content Strategists deal with daily, including:<\/p>\n