{"id":6227,"date":"2013-05-15T00:00:00","date_gmt":"2013-05-15T00:00:00","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/2013\/05\/15\/gpi-at-internet-retailer-conference-exhibition-in-chicago-june-4-7th-irce\/"},"modified":"2019-01-21T21:37:37","modified_gmt":"2019-01-21T21:37:37","slug":"gpi-at-internet-retailer-conference-exhibition-in-chicago-june-4-7th-irce","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2013\/05\/15\/gpi-at-internet-retailer-conference-exhibition-in-chicago-june-4-7th-irce\/","title":{"rendered":"GPI at Internet Retailer Conference &#038; Exhibition in Chicago June 4-7th #IRCE"},"content":{"rendered":"<p>Globalization Partners International will be exhibiting at the Internet Retailer Conference &amp; Exhibition event in Chicago, IL June 4-7. The Internet Retailer show is the world&#8217;s largest e-commerce event showcasing the latest e-commerce practices and technologies. There will be 100-plus conference sessions and more than 600 exhibits of e-commerce solutions providers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/irce-2013_299x251.jpg\" alt=\"IRCE 2013\" width=\"299\" height=\"251\" \/><\/p>\n<p>Some of the topics covered at the 2013 Internet Retailer Conference and Exhibition will be:<\/p>\n<ul>\n<li>Harnessing the social marketing revolution for your e-commerce business<\/li>\n<li>Preparing for the massive shift to mobile devices<\/li>\n<li>Selling around the world to take advantage of the web&#8217;s global reach<\/li>\n<li>E-marketing with the latest techniques and strategies<\/li>\n<li>Implementing the best e-commerce technologies for your web store<\/li>\n<li>Competing effectively against the giants with more resources<\/li>\n<li>Moving retail chains into the digital age<\/li>\n<li>Creating web designs and merchandising strategies that convert shoppers to buyers<\/li>\n<li>Perfecting order management and fulfillment practices that keep online customers coming back<\/li>\n<li>Using the web to sell to b2b customers<\/li>\n<li>Managing the enterprise to ensure strong connections among departments and with customers<\/li>\n<\/ul>\n<h5><em>GPI will be exhibiting at the\u00a0Internet Retailer Conference and Exhibition<\/em><\/h5>\n<p><strong>Please stop by GPI&#8217;s booth #667 to learn more about our eCommerce Localization Services!<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/irce-2013-gpi.jpg\" alt=\"IRCE 2013 GPI\" width=\"556\" height=\"440\" \/><\/p>\n<p><strong>Connect with us on twitter at<a href=\"https:\/\/twitter.com\/GPITranslates\"><strong>@GPITranslates<\/strong><\/a>. We will be tweeting live from the <a href=\"https:\/\/twitter.com\/search?q=%23IRCE&amp;src=hash\">#IRCE<\/a><\/strong> event.<\/p>\n<p>According to a recent report from eMarketer, the global e-commerce industry exceeded $1 trillion in 2012 and forecasts indicate that in 2013, total e-commerce sales worldwide will grow 19% year over year. To take full advantage of this trend, internet retailers that are looking to grow their businesses globally should ensure that they have a very strong multilingual content strategy.<\/p>\n<p>What does a strong multilingual content strategy look like for e-retailers?<\/p>\n<p>1. Fully localize website content and the shopping cart platform to ensure the shopping experience is customized for global target markets (local currencies, date\/time formats, formatting of numbers, general cultural appropriateness, etc.).<\/p>\n<p>2. Exercise good multilingual SEO practices for global target markets to ensure local buyers are able to find your websites.<\/p>\n<p>3. Integrate localization into the Content Management System to simplify the translation process and ensure multilingual content is kept up-to-date along with English content.<\/p>\n<p>4. Ensure there is a customer service system in place to support global customers in their native languages, whether it is via telephone, e-mail or web chat.<\/p>\n<p>5. Engage with foreign customers through social media, keeping in mind that social media networks and trends may vary from country to country.<\/p>\n<p><strong>GPI&#8217;s eCommerce website translation services include:<\/strong><\/p>\n<ul>\n<li>Country specific research and reports on market selection and entry<\/li>\n<li>Website cultural correctness and customizations review and reports<\/li>\n<li>Translation Services Connectors for CMS and eCommerce platforms<\/li>\n<li>Translation &amp; localization services for online\/offline content<\/li>\n<li>Global Search Engine Optimization (SEO)<\/li>\n<li>Global Search Engine Advertising (SEA)<\/li>\n<li>Country specific Social Media Localization<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Globalization Partners International will be exhibiting at the Internet Retailer Conference &amp; Exhibition event in Chicago, IL June 4-7. The Internet Retailer show is the world&#8217;s largest e-commerce event showcasing the latest e-commerce practices and technologies. There will be 100-plus conference sessions and more than 600 exhibits of e-commerce solutions providers. Some of the topics [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[38,1401,25],"_links":{"self":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/6227"}],"collection":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/comments?post=6227"}],"version-history":[{"count":4,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/6227\/revisions"}],"predecessor-version":[{"id":15975,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/6227\/revisions\/15975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media\/6228"}],"wp:attachment":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media?parent=6227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/categories?post=6227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/tags?post=6227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}