{"id":5317,"date":"2015-04-02T00:00:00","date_gmt":"2015-04-02T00:00:00","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/2015\/04\/02\/writing-web-content\/"},"modified":"2019-01-16T10:55:55","modified_gmt":"2019-01-16T10:55:55","slug":"writing-web-content","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2015\/04\/02\/writing-web-content\/","title":{"rendered":"Writing Web Content"},"content":{"rendered":"<p>With information readily available at our fingertips and the large reach of the internet, we all must produce global content and produce it well.\u00a0 In this blog we will cover formatting your web content and understanding your audience.<\/p>\n<h5><strong>Formatting Your Content<\/h5>\n<p><\/strong><br \/>\nAccording to Lynda Digital&#8217;s <a href=\"https:\/\/www.lynda.com\/Web-Content-Strategy-tutorials\/Writing-Web\/180104-2.html\"> Writing for the Web tutorial<\/a> by <a href=\"https:\/\/nodder.com\/\">Chris Nodder<\/a>, people only read 20% of the content on a page.\u00a0 Readers are expert &#8220;scanners.&#8221;\u00a0 We all scan through articles looking for relevant data and quickly move on if we don&#8217;t find it immediately.\u00a0 So it&#8217;s necessary to be upfront with your topics and list them at the beginning of the content. That is a major difference between reading on the web and reading a book, for example. People read the web for research not for pleasure.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/gpi_web20content_1.jpg\" alt=\"GPI_WEB CONTENT_1\" width=\"400\" height=\"300\" \/><\/p>\n<p>It is vital to keep this in mind as your format your content. The most informative and relevant ideas should be first and less important information should be towards the bottom of the piece. Chris Nodder provides some things to consider when formatting your writing:<\/p>\n<ul>\n<li>Choose clear, concise headlines<\/li>\n<li>Begin each paragraph with the key idea<\/li>\n<li>Only discuss one concept per paragraph<\/li>\n<li>Use lists with bullet points or numbers to break up chunks of text<\/li>\n<li>Avoid long, wordy sentences<\/li>\n<\/ul>\n<div>\n<h5><strong>Know Your Audience<\/h5>\n<p><\/strong>\n<\/div>\n<p>As a writer, you know it is important to engage with your audience.\u00a0 But you can&#8217;t successfully reach your readers if you don&#8217;t understand their habits.\u00a0 It&#8217;s easy to get caught up in colorful adjectives, extravagant words, and highly technical terms, but your readers, regardless of their education and literacy, want to read simple, concise content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/gpi_web20content_2_400x224.jpg\" alt=\"GPI_WEB CONTENT_2\" width=\"400\" height=\"224\" \/><\/p>\n<p><a href=\"https:\/\/www.lynda.com\/Web-Content-Strategy-tutorials\/Writing-Web\/180104-2.html\"> Lynda Digital&#8217;s Writing for the Web tutorial<\/a> further provides a guideline to keep in mind when writing.<\/p>\n<ul>\n<li>Homepage\/Summary: write for a 5th grade reading level (11 years old)<\/li>\n<li>Content: write for an 8th grade reading level (14 years old)<\/li>\n<li>Supporting Information: write for an 11th grade reading level (18 years old)<\/li>\n<\/ul>\n<p>57% of adults in the United States can read moderate to complex ideas.\u00a0 However, by considering the above guidelines when writing, you can share your content with the rest of your audience as well.<\/p>\n<div>\n<h5><strong>Summary<\/h5>\n<p><\/strong>\n<\/div>\n<p>Producing web content is an effective way to share your products or services with global audiences, but it must be written and presented well. Readers are impatient in their research, and writers only have a brief moment to catch and keep their attention.\u00a0 Keeping your ideas clear, upfront and concise, and writing in a more informal manner will help you gain a broader audience of readers and customers.<\/p>\n<div>\n<h5><strong>Further information on website translation resources<\/h5>\n<p><\/strong>\n<\/div>\n<p>Globalization Partners International\u00ae offers comprehensive website translation services with services ranging from initial translation glossary development and copy writing to global SEO and online testing.<\/p>\n<p>For more information about our globalization and localization processes, please feel free to download our\u00a0 <a href=\"https:\/\/www.globalizationpartners.com\/services\/guide-books\"><br \/>\nLanguage Globalization Guides<\/a>. You may also benefit from our resources and blogs:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With information readily available at our fingertips and the large reach of the internet, we all must produce global content and produce it well.\u00a0 In this blog we will cover formatting your web content and understanding your audience. Formatting Your Content According to Lynda Digital&#8217;s Writing for the Web tutorial by Chris Nodder, people only [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1257,1256,319,1254,1255],"_links":{"self":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/5317"}],"collection":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/comments?post=5317"}],"version-history":[{"count":5,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/5317\/revisions"}],"predecessor-version":[{"id":15485,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/5317\/revisions\/15485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media\/5318"}],"wp:attachment":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media?parent=5317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/categories?post=5317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/tags?post=5317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}