{"id":5300,"date":"2015-04-09T00:00:00","date_gmt":"2015-04-09T00:00:00","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/2015\/04\/09\/how-to-use-schema-markup-to-boost-your-seo\/"},"modified":"2021-08-02T10:07:24","modified_gmt":"2021-08-02T10:07:24","slug":"how-to-use-schema-markup-to-boost-your-seo","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2015\/04\/09\/how-to-use-schema-markup-to-boost-your-seo\/","title":{"rendered":"How to Use Schema Markup to Boost Your SEO"},"content":{"rendered":"

Schema markup can boost your website traffic as Google, Yahoo, Bing and Russia’s Yandex have all agreed on the effects schema has on SERPs. \u00a0Schema markup, the “crawl ability” of a site, enhances the search result relevance and the website traffic. Schema.org<\/a> generates schemas that webmasters can use to markup HTML pages for search engine recognition.<\/p>\n

What is Schema.org?<\/strong><\/h5>\n

Schema.org<\/a> is home to the Schema project, a collaboration between Google, Bing, Yahoo! and Yandex to boost web traffic by generating a structured data markup schema supported by major search engines.<\/p>\n

On-page markups help search engines understand the information on webpages and give richer results. A shared markup vocabulary makes it easier for webmasters to decide on a markup schema and get maximum benefit for their efforts.<\/p>\n

Schema works the same way as microformats,\u00a0microdata, and\u00a0RDFs.\u00a0 It uses the microdata markup format and a vocabulary shared by all the search engines that supports a wide variety of item types and properties.<\/p>\n

Schema Markup<\/strong><\/h5>\n

Search engines rely on markups from schema to yield the right search results. The markups also make content easier for search engines to index. So when you use schema markup, it will make your website more optimized for people to find, increasing the chances that it will get noticed appropriately. Schema markup isn’t a ranking factor but it has a high influence on ranking factors.<\/p>\n

Why use Schema Markup?<\/strong><\/h5>\n

Search engines can’t always understand the meaning of page content, by inserting additional tags to the HTML of your web pages it helps determine the page content.\u00a0 Tags that indicate a specific place, person, blog, image, video, etc. allow search engines to display the content in appropriate places.<\/p>\n

For example, if you have non-text elements in your webpage like images, videos, and audio clips, search engines can have a hard time recognizing them. \u00a0All it sees is a bunch of dots and different colors. So search engines rely on a few other items\u00a0to understand what those non-text elements are.<\/p>\n

To make your content recognizable to search engines, optimize your page by including these steps:<\/strong><\/h6>\n