{"id":5197,"date":"2015-05-19T00:00:00","date_gmt":"2015-05-19T00:00:00","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/2015\/05\/19\/how-to-implement-seo-basics-for-your-website\/"},"modified":"2021-08-03T12:45:37","modified_gmt":"2021-08-03T12:45:37","slug":"how-to-implement-seo-basics-for-your-website","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2015\/05\/19\/how-to-implement-seo-basics-for-your-website\/","title":{"rendered":"How to Implement SEO Basics for your Website"},"content":{"rendered":"<p dir=\"LTR\">A well-planned search engine optimization (SEO) strategy is the most effective way of making your website successful and visible to search engines. \u00a0According to <a href=\"https:\/\/www.lynda.com\/David-Booth\/701999-1.html\" target=\"_blank\" rel=\"noopener noreferrer\">David Booth<\/a>, to create a successful SEO strategy for your website, implement factors including: keyword research, content optimization, technical SEO, content strategy and link building strategy.<\/p>\n<p dir=\"LTR\">All of these factors work together to increase your search visibility and user experience. In this blog I have outlined tips and steps for successfully implementing a successful SEO strategy.<\/p>\n<h5><strong>Keyword Research<\/strong><\/h5>\n<p dir=\"LTR\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/gpi_seo20website_home.png_350x350.jpg\" alt=\"GPI_SEO for Websites_HOME\" width=\"350\" height=\"350\" \/><\/p>\n<p>Keywords are words or phrases typed\u00a0into a search box, the search engine will then deliver the most relevant results for queries based on the content available on the internet. Do keyword research to analyze what types of words and phrases are searched the most and optimize\u00a0your pages and content to be in the search results for those terms.<\/p>\n<h6><strong>How to do keyword research<\/strong><\/h6>\n<ul>\n<li>Make a list of keywords and phrases that you think are important to rank for in the SERPs.<\/li>\n<li>Use <a href=\"https:\/\/ads.google.com\/intl\/en_eg\/home\/tools\/keyword-planner\/\"> Google Keyword Planner tool<\/a> to expand your list and to see the search volume.<\/li>\n<li>Use <a href=\"https:\/\/moz.com\/researchtools\/keyword-difficulty\">Moz Keyword Difficulty tool<\/a> to get competitive keyword analysis metrics.<\/li>\n<li>Choose keywords and phrases that have high search volume with low competition to get easily ranked.<\/li>\n<li>Assign keywords\u00a0to specific website pages and create relevant content.<\/li>\n<li>Evaluate keywords to see if they are\u00a0driving conversion action and business objectives, readjust your keyword list if any are not effective.<\/li>\n<\/ul>\n<h5><strong>Content Optimization<\/strong><\/h5>\n<p dir=\"LTR\">Content optimization is the process of enhancing the quality and relevancy of your website&#8217;s content to be indexed.\u00a0 Content types can include: website text, images, videos and audio clips. Aim to create engaging, informative and relevant content for your customers.<\/p>\n<h6><strong>How to optimize content<\/strong><\/h6>\n<ul>\n<li>Optimize the URL by using the keyword phrase you&#8217;re targeting in the URL slug.<\/li>\n<li>Optimize Meta title tag with the target keyword phrase and company name.<\/li>\n<li>Write a Meta description.<\/li>\n<li>Write a clear H1 header tag to give the reader an idea\u00a0of what the content is about.<\/li>\n<li>Use related keywords in the content.<\/li>\n<li>Optimize the image tag and alt text with targeted keyword phrases.<\/li>\n<li>Optimize the non-text components by surrounding the non-text elements with text that describes it.<\/li>\n<li>Analyze content quality by using <a href=\"https:\/\/moz.com\/researchtools\/on-page-grader\">On-Page Grader Tool<\/a> to make sure that is optimized in the correct way.<\/li>\n<\/ul>\n<p dir=\"LTR\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/gpi_seo20website_1_650x323.jpg\" alt=\"GPI_SEO for Websites_1\" width=\"650\" height=\"323\" \/><\/p>\n<ul>\n<li>Get User-Generated Content on your website, good examples of (UGC) are blog comments and forums.<\/li>\n<\/ul>\n<h5><strong>Content Optimization (Technical SEO)<\/strong><\/h5>\n<p dir=\"LTR\">The technical aspects of your website that need to be optimized may include page load time, page errors, and sitemaps.<\/p>\n<h6><strong>How to optimize technical factors<\/strong><\/h6>\n<ul>\n<li>Create XML sitemap by visiting <a href=\"https:\/\/www.xml-sitemaps.com\/\">a sitemap generator<\/a> and submit it directly to the search engines.<\/li>\n<li>Start working with canonical URLs, redirects, and <a href=\"https:\/\/www.globalizationpartners.com\/2015\/04\/09\/how-to-use-schema-markup-to-boost-your-seo\/\">Schema.org microformat<\/a>.<\/li>\n<li>Work with server side factors to make sure your pages are fast and reliable.<\/li>\n<li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\">Google Webmaster tools<\/a> can help you in finding and fixing errors\u00a0that may exist from a technical SEO perspective.<\/li>\n<\/ul>\n<h5><strong>Content Strategy<\/strong><\/h5>\n<p dir=\"LTR\">Content strategies have three parts: planning, creating and managing.<\/p>\n<h6><strong>How to create a content strategy<\/strong><\/h6>\n<ul>\n<li>Plan: Before you begin writing content, define your target audience in order to understand their needs, know what&#8217;s important to them and where they are active online, this will help you deliver the content they need.<\/li>\n<li>Create: Creating content is not about quantity, is about quality. Write content that answers the common questions\u00a0that your customers are asking.<\/li>\n<li>Manage: Once your content has been created, manage and maintain it. Encourage your team members to write, edit, post, share\u00a0and maintain content quickly and efficiently,\u00a0helping with workflow and inspiring\u00a0a more collaborative environment.<\/li>\n<\/ul>\n<p dir=\"LTR\">An Editorial Calendar can help you map out your content and organize it in professional way, here&#8217;s an example of an editorial calendar:<\/p>\n<p dir=\"LTR\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/gpi_seo20website_2_650x344.jpg\" alt=\"GPI_SEO for Websites_2\" width=\"650\" height=\"344\" \/><\/p>\n<h5><strong>Link Building Strategy<\/strong><\/h5>\n<p dir=\"LTR\">Links are an important piece of SEO. Search engines crawl all the pages on the internet,\u00a0and they find links pointing to other pages. \u00a0So to have quality links pointing\u00a0to your website from other websites increase your website&#8217;s authority to boost search engine visibility.<\/p>\n<h5><strong>Summary<\/strong><\/h5>\n<p dir=\"LTR\">All of the steps outlined in this blog are effective ways of optimizing your website and the content you create.\u00a0 But, don&#8217;t make the mistake of assuming that one SEO strategy is universal for all of your target audiences.\u00a0 If you are targeting a global audience make sure that your keywords, content, images, URLs, Meta descriptions, etc. are localized for the appropriate locales.\u00a0 Literal translation of keywords and content is not an effective strategy.\u00a0 Research your audience and understand which keywords, URLs and content will be most effective.<\/p>\n<h5><strong>The Benefits of Global SEO Services<\/strong><\/h5>\n<p>By addressing these top factors in multilingual search engine marketing, over time you will achieve measurable success in attracting visitors to your site and converting them to customers. With the world as your market, you want to ensure that your website content is attracting all potential customers in the language they can best understand.<\/p>\n<p>You may gain further insight into Global SEO and related topics by reviewing blogs written by GPI:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.globalizationpartners.com\/2018\/01\/24\/10-tips-for-website-localization\/\">10 Tips for Website Localization<\/a><\/li>\n<li><a href=\"https:\/\/www.globalizationpartners.com\/2012\/03\/26\/the-difference-between-keywords-translation-and-keywords-localization\/\">Keywords Translation and Keywords Localization<\/a><\/li>\n<li><a href=\"https:\/\/www.globalizationpartners.com\/2011\/05\/03\/top-tips-for-successful-multilingual-seo\/\">Top Tips for Successful Multilingual SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.globalizationpartners.com\/2013\/01\/28\/best-practices-for-international-ppc-campaigns\/\">Best Practices for International PPC Campaigns<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A well-planned search engine optimization (SEO) strategy is the most effective way of making your website successful and visible to search engines. \u00a0According to David Booth, to create a successful SEO strategy for your website, implement factors including: keyword research, content optimization, technical SEO, content strategy and link building strategy. All of these factors work [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[136,1193,1194,1192],"_links":{"self":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/5197"}],"collection":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/comments?post=5197"}],"version-history":[{"count":6,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/5197\/revisions"}],"predecessor-version":[{"id":32616,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/5197\/revisions\/32616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media\/5198"}],"wp:attachment":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media?parent=5197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/categories?post=5197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/tags?post=5197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}