{"id":36115,"date":"2022-09-07T20:38:04","date_gmt":"2022-09-07T20:38:04","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/?p=36115"},"modified":"2022-09-18T13:20:04","modified_gmt":"2022-09-18T13:20:04","slug":"hotel-and-tourism-website-translation-in-the-uae","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2022\/09\/07\/hotel-and-tourism-website-translation-in-the-uae\/","title":{"rendered":"Hotel and Tourism Website Translation in the UAE"},"content":{"rendered":"

\"Hotel<\/p>\n

The United Arab Emirates (UAE) or simply the Emirates, had 1,144 fully operational hotels by the end of 2021. Despite lagging business for the global hotel and tourism industry in 2020 and 2021, this country managed to grow its hotel industry by 5% in 2022. UAE\u2019s tourism economy is predicted\u00a0to rise to AED 264.5 billion (USD 72 billion)<\/a>\u00a0which will be 12.4 % of GDP (Gross Domestic Product<\/em>) in 2027. This development is not by accident, as the seven Emirates that make up the Emirates Tourism Council have clear visions of where UAE tourism should be heading.<\/span><\/p>\n

Technology and communication infrastructures are critical foundations in paving the road to successful tourism in the UAE. Statistics show that\u00a099% of the UAE population are internet users<\/a>\u00a0and the majority can communicate in English (the lingua franca), Arabic, Hindi, Tagalog, Russian, and French among many other languages. Whether you are a business owner, general manager, marketer, or someone working for any of the tourism agencies, you will benefit from understanding the process of a successful\u00a0hotel and tourism website translation in the UAE<\/strong>.\u00a0<\/span><\/p>\n

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The Need for High-Quality Website Translation Services<\/strong><\/em><\/h2>\n

Have you ever felt frustrated because your computer or mobile browser\u2019s auto-translation doesn\u2019t allow you to fill in a simple booking form? Either the page will default to Arabic (due to your location) or the machine translation (MT) doesn\u2019t make sense at all. Digital roadblocks like these are inexcusable if you are aiming to position your hotel and\/or brand in an international hub such as the UAE. When it comes to website translation, never settle for less, ever.<\/span><\/p>\n

Many high-end luxury hotels have suffered the consequences of a poorly-translated brand name. For example, a popular hotel brand in the UAE was mistakenly translated into the term \u201cpigtail\u201d in Simplified Chinese. Lucky for this brand, the marketing person had an eye for detail and was able to address the issue before the website was published. Any native and highly-experienced translators in the tourism industry won\u2019t commit such a mistake. Moreover, working with a reputable Language Service Provider (LSP) will provide you with a dedicated Localization Project Manager (PM) who will look after your website translation project every step of the way. A \u201ccheaper\u201d option, on the other hand, may easily drop the ball on the translation quality, disappear without a trace, and zero accountability.\u00a0<\/span><\/p>\n

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Website Translation in the UAE: Top languages to consider<\/strong><\/em><\/h2>\n

So, you launched your business with an English website first. After 6 months you\u2019ve been seeing good traction and enjoying the organic search engine visibility. \u201cDo I still need to translate my website?\u201d You might be asking this question as you\u2019re \u201con the fence\u201d about whether the extra investment in your website\u2019s language offerings will be a good move or not.\u00a0<\/span><\/p>\n

Well, I cannot answer this question for you. However, let me show you some numbers* and facts to help you make an informed decision:<\/span><\/p>\n