{"id":3598,"date":"2017-07-17T00:00:00","date_gmt":"2017-07-17T00:00:00","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/2017\/07\/17\/news-wechat-users-in-china-will-exceed-490-million-in-2017\/"},"modified":"2021-01-04T13:27:26","modified_gmt":"2021-01-04T13:27:26","slug":"news-wechat-users-in-china-will-exceed-490-million-in-2017","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2017\/07\/17\/news-wechat-users-in-china-will-exceed-490-million-in-2017\/","title":{"rendered":"News: WeChat Users in China Will Exceed 490 Million in 2017"},"content":{"rendered":"<p>Chinese users of the social media mobile application, <a href=\"https:\/\/web.wechat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WeChat<\/a>, will exceed 490 million in 2017, according to eMarketer. WeChat, called Weixin in China, is owned by Tencent. Its name means &#8220;micro message&#8221;, but its use goes far beyond messaging. WeChat is also used for a variety of things like video calling, social sharing, ride sharing, food ordering, online shopping and in-store payments.<\/p>\n<p>According to eMarketer&#8217;s research, 35% of China&#8217;s total population, 64% of China&#8217;s internet users and 84.5% of China&#8217;s mobile device users are expected to regularly use WeChat in 2017. Users are expected to spend over 90 minutes per day on the app.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/wechat_412x275.jpg\" alt=\"wechat\" width=\"412\" height=\"275\" \/><\/p>\n<p>WeChat&#8217;s features include:<\/p>\n<ul>\n<li>Moments. Similar to a Facebook Timeline or Twitter Feed, you can post updates and upload images, videos and articles.<\/li>\n<li>Subscriptions. This is a content marketing platform for publishers and brands. Users can access content from companies and download branded apps. Many companies use Subscriptions to promote their brand.<\/li>\n<li>Payments. This feature allows users to make purchases, transfer money or send monetary gifts with their WeChat account.<\/li>\n<\/ul>\n<p>Below are the steps from\u00a0<a href=\"https:\/\/www.wikihow.com\/Create-an-Account-in-WeChat-Using-Your-iOS-Devices\" target=\"_blank\" rel=\"noopener noreferrer\">wikiHow<\/a> for setting up a personal WeChat account on an iOS device.<\/p>\n<p>1. Install the WeChat app. You can download and install WeChat for free from the App Store or from iTunes.<\/p>\n<p>2. Launch the app. Once you&#8217;ve installed WeChat, open it from your Home screen.<\/p>\n<p>3. Tap the &#8220;Sign Up&#8221; button.<\/p>\n<p>4. Enter your region and phone number.<\/p>\n<p>5. Wait for the SMS to arrive.<\/p>\n<p>6. Enter the code.<\/p>\n<p>7. Start using WeChat.<\/p>\n<p>Below are the steps from\u00a0<a href=\"https:\/\/www.wikihow.com\/Install-WeChat-on-Android\" target=\"_blank\" rel=\"noopener noreferrer\">wikiHow<\/a> for setting up a personal WeChat account on an Android device.<\/p>\n<p>1. Open the <strong>Play Store<\/strong>.<\/p>\n<p>2. Type &#8220;wechat&#8221; into the search bar.<\/p>\n<p>3. Tap <strong>WeChat<\/strong>.<\/p>\n<p>4. Tap <strong>INSTALL<\/strong>.<\/p>\n<p>5. Tap <strong>ACCEPT.<\/strong><\/p>\n<p>To read more, please see: <a href=\"https:\/\/www.emarketer.com\/Article\/WeChat-Users-China-Will-Surpass-490-Million-This-Year\/1016125?ecid=NL1001la\" target=\"_blank\" rel=\"noopener noreferrer\">WeChat Users in China Will Surpass 490 Million This Year<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chinese users of the social media mobile application, WeChat, will exceed 490 million in 2017, according to eMarketer. WeChat, called Weixin in China, is owned by Tencent. Its name means &#8220;micro message&#8221;, but its use goes far beyond messaging. WeChat is also used for a variety of things like video calling, social sharing, ride sharing, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[92,242],"_links":{"self":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/3598"}],"collection":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/comments?post=3598"}],"version-history":[{"count":5,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/3598\/revisions"}],"predecessor-version":[{"id":29369,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/3598\/revisions\/29369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media\/3599"}],"wp:attachment":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media?parent=3598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/categories?post=3598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/tags?post=3598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}