{"id":3454,"date":"2017-11-08T00:00:00","date_gmt":"2017-11-08T00:00:00","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/2017\/11\/08\/should-you-consider-bing-for-your-global-seo-plan\/"},"modified":"2021-01-04T12:19:49","modified_gmt":"2021-01-04T12:19:49","slug":"should-you-consider-bing-for-your-global-seo-plan","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2017\/11\/08\/should-you-consider-bing-for-your-global-seo-plan\/","title":{"rendered":"Should You Consider Bing For Your Global SEO Plan?"},"content":{"rendered":"<p>I was surprised to hear that Bing has 33% of the search market share in the United States as of August 2017. I felt it was worth researching how much it is used globally and if we should be discussing Bing more with clients.<\/p>\n<p>The Statista website is a great resource for finding information on global browser usage. There are other services that can provide such information, but this one provides easily accessible,\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/220538\/bing-search-market-share-country\/\" target=\"_blank\" rel=\"noopener noreferrer\">free reports<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2018\/07\/seo-1906507_640_375x270.jpg\" alt=\"gpi-Bing Users\" width=\"375\" height=\"270\" \/><\/p>\n<p>After reviewing the report, it is clear the market with the most acceptance of Bing is the U.S., but other countries with a double digit percentage of users are:<\/p>\n<ul>\n<li>United Kingdom 26%<\/li>\n<li>Taiwan 24%<\/li>\n<li>France 19%<\/li>\n<li>Hong Kong 19%<\/li>\n<li>Canada 17%<\/li>\n<li>Norway 17%<\/li>\n<li>Australia 12%<\/li>\n<li>Austria 12%<\/li>\n<li>Belgium 12%<\/li>\n<li>Germany 12%<\/li>\n<\/ul>\n<p>Globally, Bing has a 9% search market share. Many of the countries listed above are in Europe, but as a whole, Bing only has a 9% share in Europe, APAC is even lower at 3%. It is interesting that while Asia is only at 3%, 24% of Taiwan searches are done on Bing.<\/p>\n<p>Your SEO plan may value mobile search over desktop search and if that is the case then Google is by far the leader according to a\u00a0<a href=\"https:\/\/searchengineland.com\/data-google-monthly-search-volume-dwarfs-rivals-mobile-advantage-269120\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land article<\/a>. The article states that Google reports 50% of its overall searches are made from mobile devices.<\/p>\n<p>Bing&#8217;s mobile search volume is insignificant from a global perspective. However, individual markets may be exceptions to consider for your specific markets of interest.<\/p>\n<p>Many countries do not use Bing at all, like South Korea, where the top three search engines, Naver (74%), Daum (16%) and Google (10%), own the search market entirely.<\/p>\n<p>In China, Google is a small player with a less than 2% market share. Bing does not even register on the radar.<\/p>\n<p>Some countries do use Bing to a respectable level, as noted above, and if these markets are important to you, then you may wish to include Bing in your global SEO\/SEM plans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was surprised to hear that Bing has 33% of the search market share in the United States as of August 2017. I felt it was worth researching how much it is used globally and if we should be discussing Bing more with clients. The Statista website is a great resource for finding information on [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":3455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[191,136,190],"_links":{"self":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/3454"}],"collection":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/comments?post=3454"}],"version-history":[{"count":5,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/3454\/revisions"}],"predecessor-version":[{"id":29357,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/3454\/revisions\/29357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media\/3455"}],"wp:attachment":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media?parent=3454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/categories?post=3454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/tags?post=3454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}