{"id":34482,"date":"2022-02-15T20:32:02","date_gmt":"2022-02-15T20:32:02","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/?p=34482"},"modified":"2022-09-18T13:40:41","modified_gmt":"2022-09-18T13:40:41","slug":"mattel-welcomes-rulers-of-the-sun","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2022\/02\/15\/mattel-welcomes-rulers-of-the-sun\/","title":{"rendered":"News: Mattel\u2019s Masters of the Universe (MOTU) Welcomes the Multicultural Rulers of the Sun"},"content":{"rendered":"<p>Parents and children rejoice! New heroes are here to save the world following Mattel\u2019s unveiling of the multicultural Rulers of the Sun action figures that joined their MOTU collections.<\/p>\n<p>Introducing Sun-Man, Digitino, and Space Sumo \u2013 the multicultural trio fighting for justice against their arch-enemy \u201cPig-Head.\u201d Together, these three make up the Rulers of the Sun squad. Let\u2019s get to know them a little up close and personal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34486\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2022\/02\/mattel-welcomes-rulers-of-the-sun-gpi-blog.jpg\" alt=\"mattel-welcomes-rulers-of-the-sun-gpi-blog\" width=\"650\" height=\"366\" srcset=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2022\/02\/mattel-welcomes-rulers-of-the-sun-gpi-blog.jpg 650w, https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2022\/02\/mattel-welcomes-rulers-of-the-sun-gpi-blog-300x169.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><br \/>\n<em>[The Rulers of the Sun | Source: Mattel\/the Toy Book]<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>The Multicultural Rulers of the Sun<\/h2>\n<p>Sun-Man, one of the first black superheroes in Mattel\u2019s toy line, debuted in 2021. &#8220;The ground-breaking Black action figure \u2014 which first hit toy store shelves in 1985 from Olmec Toys \u2014 is officially joining forces with Mattel&#8217;s vintage toy line in time for the 40th anniversary of <em>Masters of the Universe,<\/em>&#8221; the article says. His origin can be traced back to 1985 when Yla Eason, his creator, was pondering on ideas to having more toy options for her son. &#8220;When I originally created the character of Sun-Man, it was to show my son that heroes come in all skin colors,&#8221; said Eason. Sun-man\u2019s skin color is an \u201corganic connection\u201d to where he draws his power \u2013 from the sun! Equipped with superhero gear such as a shield, sword, and breast plate, Sun-Man has already charmed the little ones!<\/p>\n<p>We don\u2019t know much about Digitino and Space Sumo just yet, but we can settle for \u2018Latino computer wizard\u2019 and \u2018Asian telekinetic ninja\u2019 for now. Who else has a digital wizard and a telekinetic ninja on their team? That is a powerful trio and Pig-Head won\u2019t stand a chance!<\/p>\n<p>This year, as Mattel celebrates the 40<sup>th<\/sup> anniversary of <em>He-Man: Masters of the Universe,<\/em> adding the new line of culturally diverse figures to the legends is just timely.<\/p>\n<p>Quoting from the article, \u201cThis job requires one to be a bit of a toy historian, and I always knew of the existence of Sun-Man, and of the high prices that vintage examples would go for in the Masters of the Universe collecting community,&#8221; said Ed Duncan, SVP of Action Figures, Games and Plush Design, &amp; Inventor Relations at Mattel. &#8220;Even knowing that, it was only a couple of years ago that I came across Yla&#8217;s story, and it really resonated with me as another black toymaker.&#8221;<\/p>\n<p>Gleason and Olmec Toys have retained all rights to the character.<\/p>\n<p>&nbsp;<\/p>\n<p>Article originally published on The ToyBook:<br \/>\n<a href=\"https:\/\/toybook.com\/mattels-masters-of-the-universe-welcomes-the-multicultural-rulers-of-the-sun\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/toybook.com\/mattels-masters-of-the-universe-welcomes-the-multicultural-rulers-of-the-sun\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parents and children rejoice! New heroes are here to save the world following Mattel\u2019s unveiling of the multicultural Rulers of the Sun action figures that joined their MOTU collections. Introducing Sun-Man, Digitino, and Space Sumo \u2013 the multicultural trio fighting for justice against their arch-enemy \u201cPig-Head.\u201d Together, these three make up the Rulers of the [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":34486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,18],"tags":[200,679],"_links":{"self":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/34482"}],"collection":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/comments?post=34482"}],"version-history":[{"count":5,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/34482\/revisions"}],"predecessor-version":[{"id":34492,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/34482\/revisions\/34492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media\/34486"}],"wp:attachment":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media?parent=34482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/categories?post=34482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/tags?post=34482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}