{"id":29648,"date":"2021-01-20T17:25:46","date_gmt":"2021-01-20T17:25:46","guid":{"rendered":"https:\/\/www.globalizationpartners.com\/?p=29648"},"modified":"2021-03-08T15:05:52","modified_gmt":"2021-03-08T15:05:52","slug":"one-typo-english-costs-millions-sales","status":"publish","type":"post","link":"https:\/\/www.globalizationpartners.com\/2021\/01\/20\/one-typo-english-costs-millions-sales\/","title":{"rendered":"News: One Typo in English Costs Millions in Sales"},"content":{"rendered":"<p>Proper translation quality assurance is the key to correct and consistent translations.\u00a0 A basic label or document translation for instance should go through at least (4) four reviews in the process.<\/p>\n<p>&nbsp;<\/p>\n<p>1) Base translator translating<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-29649\" style=\"float: right; margin: 0.5em 0 0.5em 1em;\" src=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2021\/01\/one-typo-in-english-costs-millions-sales.jpg.jpg\" alt=\"English to Japanese Translation\" width=\"321\" height=\"173\" srcset=\"https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2021\/01\/one-typo-in-english-costs-millions-sales.jpg.jpg 650w, https:\/\/www.globalizationpartners.com\/wp-content\/uploads\/2021\/01\/one-typo-in-english-costs-millions-sales.jpg-300x162.jpg 300w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/p>\n<p>2) Second translator proofreading<\/p>\n<p>3) Desktop Publishing laying copy out<\/p>\n<p>4) Second DTP person reviewing for layout<\/p>\n<p>&nbsp;<\/p>\n<p>You wonder how a typo can occur, but kudos to Sapporo for taking quality control in their labeling seriously and fixing the issue!\u00a0 That shows a real dedication to their brand and fans!\u00a0 I think I will toast them with a Sapporo \ud83d\ude0a<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cOne typo in English costs millions in sales. This week, January 12<sup>th<\/sup>, the new beer was supposed to be released in Japan. But due to the misspelling of the word \u201cLager\u201d, the company decided to cancel the beer release\u2026\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>To read the full article: <a href=\"https:\/\/soranews24.com\/2021\/01\/11\/english-mistake-on-new-japanese-beer-leads-to-suspension-of-sales-before-its-release\/\">https:\/\/soranews24.com\/2021\/01\/11\/english-mistake-on-new-japanese-beer-leads-to-suspension-of-sales-before-its-release\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proper translation quality assurance is the key to correct and consistent translations.\u00a0 A basic label or document translation for instance should go through at least (4) four reviews in the process. &nbsp; 1) Base translator translating 2) Second translator proofreading 3) Desktop Publishing laying copy out 4) Second DTP person reviewing for layout &nbsp; You [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":29682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[322,539,542],"_links":{"self":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/29648"}],"collection":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/comments?post=29648"}],"version-history":[{"count":23,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/29648\/revisions"}],"predecessor-version":[{"id":29687,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/posts\/29648\/revisions\/29687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media\/29682"}],"wp:attachment":[{"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/media?parent=29648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/categories?post=29648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalizationpartners.com\/wp-json\/wp\/v2\/tags?post=29648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}