Globalization Partners International (GPI) is proud to celebrate our client, &Beyond, whose Bateleur Camp, located in Kenya’s legendary Maasai Mara National Reserve, has been named the #1 Safari Lodge in the World for 2025 by Travel + Leisure’s World’s Best Awards.

This honor is based on the votes of nearly 180,000 readers who submitted more than 657,000 ballots across thousands of travel experiences. Readers rated lodges on categories such as rooms/facilities, location, service, food, and value, and Bateleur Camp stood out for its elegant vintage-inspired tents, personalized butler service, intimate pools, and unforgettable safari setting.

About &Beyond: Transformative Travel That Leaves the World Better

Since 1991, &Beyond has redefined what luxury travel means. With 29 lodges and camps across Africa and South America, and operations in Asia, the company combines world-class guest experiences with a strong commitment to conservation and community impact. Their philosophy is simple yet powerful: to leave the world better than they found it.

From the Maasai Mara to the Okavango Delta, &Beyond’s lodges are not just destinations—they are immersive experiences that connect people, wildlife, and cultures in meaningful ways.

GPI’s Partnership with &Beyond

GPI has had the privilege of working with &Beyond on a range of multilingual projects over the years, serving to strengthen their global communications. Our collaboration has included:

• Translating and localizing HR training materials, policies, and internal communications into Portuguese, Spanish, Swahili, and Zulu.
• Localizing guest itineraries and destination content published through their content management system.
• Providing desktop publishing and quality assurance to ensure content was accurate, culturally adapted, and ready to be shared globally.

Through this partnership, we’ve supported &Beyond in connecting meaningfully with both their teams and international travelers, helping build the foundation for the strong global reputation they enjoy today.

From Strong Foundations to Global Acclaim

By investing in culturally nuanced communication, &Beyond has built a strong global brand that resonates with audiences far beyond the safari lodges themselves. Our partnership has been one part of their journey—helping to ensure employees and guests worldwide can connect with &Beyond’s mission and experiences.

Bateleur Camp’s recognition as the #1 Safari Lodge in the World for 2025 is a natural extension of &Beyond’s excellence in both hospitality and storytelling. It demonstrates how a brand grounded in authenticity, supported by effective global communication, can capture the admiration of travelers worldwide.

Inspiring the Future of Global Hospitality

If your brand aspires to expand internationally, strengthen guest engagement, or gain global visibility, GPI can help. Explore our translation and localization services to see how we can support your journey.

Because global success begins with global understanding.

The post Global Recognition: &Beyond’s Bateleur Camp Named the World’s Best Safari Lodge for 2025 appeared first on Globalization Partners International.

GPI has introduced its newest version Translation Services Portal for clients who need to monitor and manage translation projects and teams anywhere in the world. Just a bookmark away, the portal has helped some of the world’s top brands save considerable time and money on managing all aspects of their translation needs.

Translation Services Portal

The new version Translation Services Portal has a robust set of features that provide any translation stakeholders detailed visibility into a wide range of translation project data.  The portal is completely customizable with your own branding, report types, and access privileges for any of your employees and team members worldwide.

New and enhanced Translation Portal features include:

– Key localization project modules such as Quotes, Projects, and Reports.

– Enhanced Quick Quote Calculator to provide real-time translation quotes & budget planning.

– Range of projects, quotes, and translation memory reports.

– Full visibility of localization projects, including files, schedules, billing, analytics, and other features.

– Fully customizable reports to track translation spend per language, per time frame.

– Advanced SBS (side-by-side) proofing for translation collaboration and client review & approval

– Resources Library and Blogs covering a wide range of translation topics.

– Secure integrations with industry-leading CRMs through GPI’s Translation Connectors.

– Private branding and customizations are provided as part of GPI’s translation services.

– ISO 17100 – Translation Services certified embedded workflows and quality assurance.

– Human translation teams and/or Neural Machine Translation (NMT), plus post-editing workflows.

The new translation portal has an expanded range of business intelligence through reports and KPI monitoring tools to help guide management, translation project managers, and any team members who need this information to leverage business intelligence and make better decisions.

• Spend per Language (%): This pie chart shows the percentage spent per language on all the projects completed in a given time frame. By default, it considers all completed projects, but you can filter them by using the date range filter.
• Savings per Language: This graph shows the savings per language due to the usage of Translation Memory in all the projects completed within a given time frame. By default, it considers all completed projects, but you can filter them by using the date range filter.
• Translation per Language: This graph shows the total amount of words translated per language in all projects completed within a given time frame. By default, it considers all completed projects, but you can filter them by using the date range filter.

Two improved tools offered with the translation portal include a “Quick Quote Calculator” and an “Online QA Tool” which have been client favorites in earlier versions of the portal.

Translation Quick Quote Calculator

With the translation portal, you can get translation quotes by simply requesting quotes via the request form and submitting any source files, OR you can use the real-time Translation Quick Quote Calculator for instant quotes by inputting some basic project metrics, such as languages and word counts to get an instant quote including tasks list and schedules.

+Quick Quote Calculator Form

The Translation Quick Quote Calculator provides the most detail of any online instant translation quote in the industry and can be used for real-time budgetary quotes. Running into a meeting and needing a translation estimate, no problem… Just punch in some basic metrics and hit “Calculate”. You will get translation costs, and tasks per language to help you understand the scope and schedule for your translation project.

+Request a Translation Quote Form

Need exact translation costs, schedules, and tasks per language? Just submit the basic information and source files via the “Request a Translation Quote” form and the GPI analysis team will generate an actual quote including leveraging any client translation memories in use by GPI to give the best price possible.

To learn more or schedule a demo, please visit GPI’s Request a Translation Demo.

Online Translation Review Tool

With the online QA Tool, you have the opportunity to review and approve every translation in addition to using any other customized review and approval workflows and tools you decide.  Easy side-by-side review for translated content by any reviewers you assign.

+Online Translation QA Tool for side-by-side language review and approval

Translation Reports

Many of the new features of the translation portal center around increased business intelligence now available to our clients who need to make important decisions related to languages, budgets, and schedules. The portal’s dashboard gives clients visibility into a collection of business intelligence combining data mining, data visualization, data tools, and business analytics for many of the key performance indicators needed for translation project management, tracking, and decision-making.

Conclusion

Over 30 years of creating multilingual content for clients and listening to their business intelligence needs has led the GPI team to develop one of the most effective and efficient translation portals available today.  Providing clients secure access and visibility into all of their translation information ensures clients get the most out of their content, budgets, and teams.

The post Introducing GPI’s New Translation Services Portal! appeared first on Globalization Partners International.

Each year, and for many each quarter, marketing departments, training departments, legal and documentation departments need to address their translation budgets.  Planning for translation costs is key in building your budgets to ensure your required communications are paid for and published across languages and locales when needed.

In this 5-part blog series, I am going to help you budget for translation projects whether for an individual project or a month, quarter, or year of content. We will break down your budget across 5 project types:

• Document Translation
• Website Localization
• Software Localization
• Audio/Video Localization
• Global Digital Marketing

Estimating Translation Costs for Documents

To estimate your translation spend or your budget, we will use a very easy and handy tool, GPI’s Budget Calculator also known as GPI’s Translation Quick Quote Calculator. GPI’s Translation Quick Quote Calculator (QQC) allows budget builders to provide basic metrics and receive a budgetary quote which includes tasks, timelines, and costs per language selected. There are even handy popups to guide you through the steps to get your translation quotes.

Now if you prefer, you can send GPI any number of translation projects (source documents or just the word count, page count, languages and subject matter). We can then provide an exact quote and budget based on your submissions. Many budget builders appreciate the online budget tool especially if they don’t have any source documents, but have a rough idea of projects, word count, languages, etc.

Using the Translation Budget Calculator

1. To begin, just click on the link (https://www.globalizationpartners.com/translation-quote-calculator/) and select your project type.

2. Answer a few important questions needed to estimate a document translation project.

Questions include:

a) Name, email, word count, and start date.
b) If you have actual files, you can upload the document and a word count will be calculated automatically.
c) If you do not have a document, input metrics like word count, images requiring localization and languages to get started.
d) Do you need “formal glossary development”? This is creating a glossary of all important keywords related to the project such as technical terms or brand names, etc.
e) Do you need “desktop publishing” – This is formatting the translated documents to match the source in terms of design, fonts, graphics, etc.
f) Do you need “Copywriting” This is authoring original content in another language and can sometimes be referred to as “transcreation” which is translation + copywriting and is common for marketing or ad copy.

HINT:  The Translation Budget Calculator has a pop-up navigator to help you fill in all the fields.

3. After you finish answering the questions, hit “Calculate” and a translation quote will be generated!  The translation quote will include other useful information such as the exact tasks and steps performed in translating a document, approximate timelines, as well as the costs per language requested.

4. Presto… you have your budget!   If you need to run into a budget meeting, just print or email yourself a copy of the quote with the push of a button.

HINT:  It is easy to combine documents within one quote generation form if all your languages are the same. Or you can do a series of individual document quotes, print or email them and combine at the end. We find most people like to cost out individual documents or sets of documents as they may decide to not translate or to translate something based on the cost and can then easily remove or add it from the total budget planned.

Hope you found this blog helpful! I look forward to sharing my next blog on “Estimating Translation Costs for Websites”.

The post How much does translation cost? Budgeting for document translation appeared first on Globalization Partners International.

What Is Sign Language?

Sign language is a way of communicating via visual gestures and signs, used by deaf or hard of hearing people, however also used by those who are unable or have trouble speaking, whether a condition or a disability. The language is completely developed, with grammar and lexicon whilst using facial expressions, which can change the whole meaning of a sign.

History of Sign Language

Sign language’s earliest records have been noted to be established since the 5th century BC and seem to be noted by Socrates – “If we hadn’t a voice or a tongue, and wanted to express things to one another, wouldn’t we try to make signs by moving our hands, head, and the rest of our body.” (1). The bible refers to its use in the Gospel of Luke.

Is Sign Language Universal

There is no universal sign language and different signs are used by different countries and regions. Just like languages evolve geographically, so does sign language. In America, they use the American Sign Language (ASL), which is the 4th most popular language in the US with over 2 million users (2), while in England, they use British Sign Language (BSL) with over 125,000 users. It has been noted that there are between 138-300 different types of sign languages used throughout the world and even English-speaking countries do not use the same sign language (3). An interesting fact, ASL alphabet can all be done on one hand, whereas the BSL alphabet utilizes 2 hands.

The Benefits of Learning Sign Language

There are many benefits of learning sign language:

• Learning a language that is based on expressions, not speech, may help those that can use this form of communication to be able to understand babies and animals more
• You may become better at spelling as you may need to spell items out with the alphabet if you do not know the sign
• Improves presentation and body language skills
• Increases opportunities in one’s personal and business world
• Helps one concentrate more when communicating with someone
• Learning a second language, including sign language, is known to improve overall learning comprehension.

Conclusion

Overall, the Sign Language community is a vast and common language used worldwide. Just like a spoken language, there are different languages in different countries, dialects, and tones, which do not just use signs, but expressions too. There are many benefits to learning the language and encourage everyone to start learning the basics, as seen here; American Sign Language.

References:

• A Brief History of Sign Language
• History of Sign Language

The post All About Sign Language appeared first on Globalization Partners International.

Spanish is one of the most spoken languages in the world, with more than 530 million speakers. It’s also the official language of 40 countries and key international organizations. In recent years, the demand for translations of all types of assets has increased exponentially, and Spanish is one of the top languages.

Having a well-defined quality control methodology is as important as the translation itself. Many freelance translators commit the big mistake of delivering their files without a proper revision, which might cause serious issues with clients.

At GPI, an ISO 1700 certified company, we put special emphasis on translation quality assurance, because we understand that a translation will never be complete without a thorough review.

To guarantee high quality translation services for Spanish and all languages, we provide a 3-step-service of translation, editing and proofreading. This process ensures that the final product not only meets the client’s expectations but exceeds them.

A Quality Assurance Process in Spanish and All Languages?

Quality control is a set of procedures that guarantees adherence to the quality norms and the client’s requirements. A professional translator will never neglect this stage in the translation process, because thinking that a translation is perfect just by finishing it is simply unrealistic. Furthermore, some clients might provide poorly written source content that the translator could misinterpret from the very beginning.

Therefore, reading the original text more than once is a good practice to ensure a complete result.

It’s also important for a translation company to create and implement an efficient quality control program, which will be determined by the most important standards that their services must accomplish.

For example, if the content is about machines that people will operate, the translation should not leave room for any confusion that might result in endangering an operator’s life. If you’re translating medical content, you must be extremely careful with the use of instructions and safety measures.

In a certain way, quality control is a translation’s soul, because, without it, the final goal would not be achieved.

How Can You Create and Follow a Thorough Translation Quality Control Process?

A professional translation company will always count on a quality control methodology to ensure continuous quality control to their clients and adapting such methodologies based on the different issues that might come up.

In this blog, we’ll share some of our tips to guarantee an effective quality control process.

#1 Understand the Client’s Needs and Instructions

Every client is different, and any professional translation company should be able to adapt to those needs. Did the client confirm or provide a specific set of terms to be used throughout the project? Did the client specify the file format to use? Did the client request an NDA to safeguard confidentiality and secure data transfer? If any of these answers are yes, all of these requirements should be respected and implemented as part of a good translation quality control.

#2 Revise the Translation’s Content

A translation should be revised to ensure that the final translated content matches the content that was in the original scope.

For example, in technical translations, some of most common mistakes are related to mistranslating a machine button (e.g., “ON” translated as “OFF” – In Spanish, “Prender” versus “Apagar”), inconsistently using numbering compared to the source file or using inconsistent terminology when referring to the same functions and features. All these factors may lead to the incorrect use of a machine due to poor quality controls.

#3 Perform a Linguistic Review

Linguistic mistakes should be fixed during the quality control, since they may deviate from the original meaning. As mentioned previously, the objective of quality control process is to ensure that the product or service works in the target market and for the target audience. Incorrect grammar, orthography mistakes, and inaccurate terminology use will impede this goal.

#4 Test the Files

All translators have faced issues related to a file’s format at one time or another. Sometimes, when working with Microsoft Office software, translators experience problems due to compatibility issues.

Also, if a file has hidden text, you might have difficulties when exporting the translation. You should fix these kinds of errors in the pre-engineering stage before assigning a file to a translator. It will make the translation process easier and ensure a good final outcome for the client.

#5 Print the Translation if Necessary

This step might be useful when dealing with right-to-left languages, such as Hebrew and Arabic. If the client does not speak the target language and the translation will be published, it might be useful to review the printed file.

And even if the translation is excellent from a linguistic point of view, a professional translation company will offer its clients desktop publishing (DTP) services to ensure that the final format and layout match the native content.

#6 Use Quality Control Checklists

All professional translation companies have defined procedures as part of their quality control strategies, which constitute their business philosophy.

To guarantee that those procedures are being followed, many companies rely on the use of checklists with all the detailed steps to be used when validating the final quality.

#7 Provide Traceability

You should not delete files from your local server, and you should document all of the translation steps.

If you can provide traceability, you’ll bring professionalism to your services and you’ll be more efficient when troubleshooting. You should have immediate access to all dates, files, names, and all details related to the project to solve any issues that the client may have.

Conclusion

A good translation quality control is not just an additional step in a project—it’s inherent to the translation process. Not having this type of translation quality assurance process for Spanish and all languages might have serious consequences. That’s why at GPI, all translation projects undergo strict quality control procedures before finalizing projects.

The post Spanish Translation Quality Assurance Steps appeared first on Globalization Partners International.

The English language is a West Germanic language brought to Britain in the 5^th-7^th centuries. It is the 3^rd most spoken language in the world with 379 million speakers. English is the primary or official language in 55 sovereign states and 27 non-sovereign entities, including the United States, United Kingdom, Canada, Australia, Ireland, and New Zealand.

Below are some fun facts about the English language you may be surprised by.

English Language Fun Facts

1. “Go!” is the shortest grammatically correct sentence in English.
2. There are 24 different English dialects in the U.S.
3. “Goodbye” originated from the Old English phrase “God be with you”.
4. The first English dictionary was written in 1755.
5. The oldest English word still in use today is “town”.
6. Shakespeare is credited with adding 1,700 words to the English language during his lifetime.
7. More English words begin with the letter “s” than any other letter.
8. No words in English rhyme with month, orange, silver, or purple.
9. Approximately one new word is added to the English language every two hours and around 4,000 new words are added to the English dictionary each year.
10. “Queueing” is the only word with five consecutive vowels.
11. The shortest and oldest word is “I”.
12. English is not the official language of the United States.
13. The word “queue” sounds the same even if the last four letters are removed.
14. The phrase “long time, no see” is a literal translation of a Chinese phrase.
15. The word “set” has the most definitions in the dictionary.
16. “Pneumonoultramicroscopicsilicovolcanoconiosis” is the longest word.
17. Pilots communicate primarily in English.
18. “Bookkeeper” is the only word with three consecutive double letters.

Summary

You may be a native speaker of the English language or very familiar with it, but some of these fun facts may still surprise you.

Sources:

https://www.britannica.com/topic/English-language

https://www.fluentu.com/blog/english/interesting-facts-about-english/

https://blog.lingoda.com/en/fun-facts-english-language

https://www.bloomsbury-international.com/blog/2014/07/11/15-interesting-facts-about-the-english-language/

https://www.factretriever.com/english-language-facts

https://www.english.com/blog/fascinating-facts-about-english/

https://www.babbel.com/en/magazine/the-10-most-spoken-languages-in-the-world#:~:text=1.,spoken%20language%20in%20the%20world.

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London, the capital of the United Kingdom, is one of the most culturally diverse cities in the world, with just under nine million people living in the city. The primary spoken language is English, but there are over 300 languages spoken and 53 recognized languages in London. Global business in London is popular because of its location, appeal to travelers, influence, innovation, and sustainable and investment friendly business environment.

Types of Business in London

1. U.K. Establishment: a branch or a place of business. This is not a separate legal entity from the overseas parent company, therefore does not have limited liability.
2. Limited Company: a separate legal identity, with its own limited liabilities. It offers flexibility of ownership, rather than an establishment above.
3. Limited Liability Partnership (LLP): is a legal entity with a flexible, organizational structure, like a partnership.

Top Industries in London

London has always been one of the most successful cities for domestic and global businesses. The U.K. has the sixth largest economy in the world. London’s economy has changed gradually throughout the years. The manufacturing industry was the highest through the nineteenth century and in the early twentieth century service industries, especially financial and business, have risen, and manufacturing has moved to cheaper locations.

The Top 10 Industries in the U.K.

• Finance and Banking
• Information Technology
• Construction
• Oil and Gas
• Government
• Healthcare
• Manufacturing
• Wholesale and Retail
• Transportation and Logistics
• Education

London is an international city and well known for business and cultural diversity. London has five business districts, The City, Westminster, Canary Wharf, Camden & Islington, and Lambeth & Southwark. With each location specializing in certain business types.

Dos and Don’ts of Doing Business in London

Do:

• Shake hands.
• Introduce yourself and the business.
• Start the meeting talking about uncontroversial topics.
• Dress smart, but not too dressed up.
• Listen and take time in negotiations.
• Ask advice from others in business.

Don’t:

• Be too personal.
• Expect to gain trust immediately.
• Show emotions.
• Promote your business at social events unless someone asks.
• Be too generous, it is classed as a bribe.

Taxation

London has a vast taxation system. A company that resides in the U.K. for tax purposes is liable to corporation tax on its worldwide profits and chargeable gains.

Companies are required to submit an annual ‘self-assessment’ return within 12 months of the year end. Penalties may be charged for failure to notify Her Majesty’s Revenue and Customs (HMRC) of a liability to corporation tax within three months and for late filing of a tax return.

Other forms of taxation are as follows:

• Capital Allowances
• Chargeable Gains
• Dividends and Profit Repatriation
• Withholding Tax
• Capital Gains Tax (CGT)
• Stamp Duty
• Research and Development Expenditure
• Audited Financial Statements for U.K. Companies

Summary

To summarize, doing business in London is an attractive option for companies in the U.K. and around the world. London’s alluring location, influence, sustainable and investment friendly business environment attract companies and tourists from all parts of the world.

The post Global Business in London appeared first on Globalization Partners International.

Website translation is a key factor for internationalizing a company, but it’s not a simple process. Working with a professional translation project management team well versed in the workflows and tools needed for translation success. The project management team will facilitate projects steps like scheduling briefings with your teams to identify your project needs, understanding the type and scope of the translation, identifying which CMS will be used and performing all necessary content revisions to ensure everything is correct.

In this blog, I will explain which website localization practices you should utilize following website translation project management standards.

Website Translation Project Management Tasks

Scheduling a Project Briefing

As in any marketing process, you need to determine the project objective. To identify your objectives, it’s advisable to create a detailed briefing and pose questions such as:

• Who are we targeting? We should know where our audience is located, which languages they speak and how many linguistic variants of those languages there are, if any.
• Which communicative style are we going to use? We need to determine if we already have a brand identity and how we’re going to translate it into the new language(s) following its tone and style, i.e. the brand voice.
• What are our goals? Are they the same in our home country as in the new one? Some products might not work or might have different audiences depending on the location.
• What type of website do we have? How big is it? Will we translate the entire site or only some pages? Which CMS will we use? Which search engine will we optimize the multilingual content for? These are some of the website-specific questions that will need to be answered.

Identifying your CMS Capabilities

The content management system (CMS) you use has a major impact on the technical part of translations. Some CMSs may already have an integrated section to translate content but often, you will need to use a translation connector tailored to your CMS to author and publish the localized content.

At GPI, we have a specialized development team who can easily deploy a custom connector between your CMS and our Translation Portal to export and import the translation into your CMS quickly and seamlessly. We can also process an array of files formats and make them compatible with your system that will streamline the localization workflow across your enterprise.

Determining Which Content to Translate

If your website has a lot of content, you may not have the budget to translate the entire site into multiple languages at once. As a Translation Project Manager, I would recommend doing the translations in phases.

Decide which languages you want prioritize and translate accordingly. Then plan to translate for additional locales as your time and budget allows.

Translating for Transcreating?

Transcreation is a creative translation aimed at generating an impact on the target audience. That’s why it’s focused on conveying the paragraph to paragraph meaning instead of sentence by sentence. Furthermore, the objective is to adapt content to the target market’s preferences.

Transcreation is also used for optimizing your website for search engines. Through SEO, you’ll develop a list of keywords and phrases from your website that will be localized to ensure they are effective in the target culture and will make it possible for people to find your site via search engines. A copywriter will then infuse the translated content with the localized keyword terms to optimize it for the local market’s search queries.

Revising Content in a Staging Environment

Once the translation is finished, it’s easy to overlook the important step of revising the content in context, i.e. in a staging environment.

At GPI, we follow a fully documented quality control process. We use checklists to audit the quality and ensure the translation and desktop publishing accuracy. We also offer the possibility to incorporating a client’s own quality assurance processes into our system.

In a nutshell, once the translated content is uploaded into the website and before it goes live, a professional translation team will ensure that the text isn’t out of place and that it’s aligned with the web design.

Performing a Usability Test

Go further when revising your website and think about the end-user experience. Although everything is in its place you should ask yourself: does it work?

On the internet, interaction makes the difference. That’s why it’s so important to check the small portions of text which are crucial in terms of interaction. For example: the newsletter subscription button, the button to perform a purchase, the tabs names, etc.

Summary

To summarize, working with a website translation project management team will ensure your translation project is conducted efficiently and effectively. Translating a website has many steps and factors to consider including scheduling a project brief, discussing the CMS capabilities, budgeting, and evaluating the usability. It’s important that each stage of the process is accounted for and handled seamlessly.

The post Website Translation Project Management appeared first on Globalization Partners International.

Cockney rhyming slang is a humorous twist on the English language and was first used in the 19th century in the East End of London. The language was widely used by market traders, costermongers, and street hawkers. It is still not confirmed as to whether rhyming slang was a linguistic accident, a game, or a cryptolect developed to confuse non-locals/outsiders.

The rhyming slang is still being used widely throughout England. Many phrases of rhyming slang include humor and are sarcastic and ironic. The cockney accent, however, is a unique tone of voice and tends to only be heard in the outskirts of London, rather than central London or the rest of the United Kingdom. However, cockney rhyming slang has been used in other parts of the world and cockneyrhymingslang.co.uk has commented that they receive many inquiries from places like the U.S., China, and Japan.

Brand new slang expressions are introduced daily and constantly updated. So, you may ask, how is cockney rhyming slang created? Cockney rhyming slang works by using an expression which rhymes with a word. In some cases, some individuals remove the rhyming word and use the non-rhyming word in a sentence. For example, the word “look” rhymes with “butcher’s hook“. In many cases the rhyming word is removed, so you will not find too many saying they are having a “butcher’s hook”, but they would rather say they are having a “butcher’s”.

See below for some of the most famous and well-known cockney rhyming slang and the corresponding translation:

• Adam and Eve – Believe
  • You would not Adam and Eve it!
• Apples and Pears – Stairs
  • I am heading up the apple and pears.
• Boat Race – Face
  • Put a smile on that boat race.
• Bubble Bath – Laugh
  • Are you having a bubble bath? OR Are you having a bubble?
• Cows and Kisses – Missus (wife)
  • Going to spend some time with the cow and kisses.
• Duck and Dive – Skive
  • I will duck and dive all the housework today.
• Duke of Kent – Rent
  • I have paid my Duke of Kent.
• Dustbin lid – Kid
  • Better go pick the dustbin lid up from school!
• Jam-Jar – Car
  • Going for a drive in my jam-jar.
• Lady Godiva – Fiver (Five GBP)
  • Please can I borrow a lady Godiva?
• Whistle and Flute – Suit (Formal attire)
  • Wearing my whistle and flute.

Conclusion

Cockney rhyming slang is unique to the English language and used worldwide. Different accents, rhyming slang, jargon, and colloquial speech are important to the English language, history, and culture. These things can give you an indication of an individual’s class, upbringing, and career.

Try using some of the cockney slang and see how it works in your sentences, maybe even try it with an East End London accent, too!

Sources:

https://www.cockneyrhymingslang.co.uk/blog/what-is-cockney-rhyming-slang/

https://londontopia.net/londonism/fun-london/language-top-100-cockney-rhyming-slang-words-and-phrases/

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Spanish is the second most spoken language in the US. In fact, the US’s 52 million Spanish speakers rank second in the world behind Mexico’s 129 million speakers. That’s more than Argentina (44 million), Spain (46 million) and even Colombia (50 million).

Hispanics now represent over $1.5 trillion dollars in purchasing power and their population is predicted to grow by 163% by 2050. Nearly 77% of Hispanics in the US are 45 years old or younger, 32% are under 20. Hispanics are also the largest minority group in the US, representing 18.3% (2019) of the population. That number is expected to grow to 30% by 2050. So, while properly marketing to the US Hispanic population can be complex, it is no longer a nice to have. They are a diverse group of second-generation Spanish speakers living in the US and more than half are under 40.

According to Lisa Gevelberm at Google, Hispanics are the front runners in the adoption of new devices, “they are power users of mobile and over-index in video consumption”. Lisa went on to say that there are misconceptions that Hispanics are laggards in terms of tech adoption, and it is quite the opposite.

For organizations looking to increase their clientele, this group should be at the top of their target prospect list. Hispanics are actually the largest demographic online, ranking higher than anyone in web video consumption and overall internet use. While once a largely ignored demographic and still considered untapped by many advertising experts, there is no denying the importance of this group to the US economy and to brand marketers.

Traditionally, marketing to Spanish speakers was centered around “Hispanic-themed” holidays, like Cinco de Mayo or Quinceañeras, for example. While this tactic was certainly under representing the importance of Latinos in everyday American life, some of it was flat out wrong. While Cinco de Mayo is a commercial success in the US, it’s more of a Hallmark Holiday and few Mexicans even celebrate it as it wasn’t a major milestone. Contrary to popular belief (at least in the US), Mexico’s real Independence Day is the 16^th of September.

Who Successfully Markets to the US Hispanic Population?

Companies that have the most success with the US Hispanic population consumers create rich and engaging Spanish-language digital content that is on par with their original English materials. They also invest in quality Spanish-language translations of accompanying marketing materials.

I can’t tell you how many times in my translation career I have seen a client balk at a $500 Spanish translation for ad-copy when they paid their creative agency $25,000+ to come up with the original English version. It defies reality and is frankly, short sighted.

Brands that view the Hispanic consumers as different, yet equal are the ones succeeding. In fact, only 2.45% of US-based ecommerce sites are available in more than one language and of that, only 17% are in English/Spanish.

Amazon has done a great job of localizing their website for the US Hispanic population, starting with the launch of their full Amazon.com site in Spanish back in 2017.  Several years back, McDonald’s won the Association of Hispanic Ad Agencies (AHAA) Marketer of the Year for their focus on the Hispanic community, which included Spanish-language advertising.

I know that many decisions are made as a family in the Latino culture, maybe more so than other ethnicities. When it comes to buying a new product, many of these discussions will start around the kitchen table, each generation giving their input. As a life-long translation professional with more than a few Spanish website localization engagements, I am keenly aware of the power of using language to bridge gaps. Brands that embrace these family values of inclusion and group decision making in their marketing strategies will gain a larger Hispanic audience.

Tips for Marketing to Hispanics

1. Unify your web marketing strategies by showing Spanish-language customers they are just as important as everyone else in the U.S. market. Don’t just create Spanish-language micro-sites. Give Spanish speakers and their families the same immersive customer experience as everyone else.
2. Be thoughtful when translating into Spanish. It is key to remember that in Spanish, there is a formal and informal address. The “tú” vs. “usted” decision will direct many elements of your communication plan. Know your audience and your brand voice; perhaps informal and fun or traditional and serious.
3. Enhance your SEO for Spanish. If you are focusing on only the optimization of your English content for SEO, then your Spanish content will duly suffer as will your Spanish speakers when they try to find you using search.

Conclusion

In conclusion, the US Hispanic population continues to grow stronger each year and will eventually represent 30% of the total population by 2050. This group as a whole has been largely ignored by marketers for many years. However, there are some savvy brands out there that are now understanding Hispanic culture, family life and heritage. They are using this knowledge to effectively connect with this influential and ever-growing demographic.

Sources

Craig Witt. Why Your U.S. Hispanic Marketing Strategy Should Not Focus on Hispanic-Centric Events. https://www.mediapost.com/publications/article/320015/why-your-us-hispanic-marketing-strategy-should-n.html. May 31, 2018.

Eileen Patten. The Nation’s Latino Population is Defined by Its Youth. https://www.pewresearch.org/hispanic/2016/04/20/the-nations-latino-population-is-defined-by-its-youth/ April 20, 2016.

Lisa Gevelber. Your Next Big Opportunity: The U.S. Hispanic Market. https://think.storage.googleapis.com/docs/us-hispanic-digital-market_articles.pdf. July 2014.

Madeleine Leddy. Why targeting the US bilingual Spanish-English market is a must for ecommerce retailers. https://blog.weglot.com/targeting-us-bilingual-spanish-english-market-ecommerce-retailers/. October 1, 2019.

The Guardian. US now has more Spanish speakers than Spain – only Mexico has more. https://www.theguardian.com/us-news/2015/jun/29/us-second-biggest-spanish-speaking-country. June 29, 2015.

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