As you may know, the Chinese New Year is the most important festival for Chinese people. It is celebrated not only across China but also in countries and regions with Chinese communities and influence, such as the Philippines, Vietnam, Malaysia, Indonesia, Cambodia, Thailand, and Singapore. In this blog, let me tell you some facts about the Chinese New Year.

In 2025, the Chinese New Year falls on January 29^th, the Year of the Snake, and you might have already noticed the festive vibe around it. There are some interesting facts about this festival, along with its culture, celebration, and symbolism.

The Festival

The exact date of the Chinese New Year is different every year as it follows the lunar calendar. However, it usually starts between late January and early February. The first day of the celebration marks the first day of the first lunar month. You may already know that it’s the most important festival in China, but what you may not know is that it’s also the longest festival in China, lasting 16 days. It starts on New Year’s Eve (one day before the festival) and lasts till the 15th day of the lunar month. The corresponding public holiday usually lasts from the eve of Chinese New Year till the 9th day of that lunar month.

The Chinese Zodiac

There are 12 animals in the Chinese Zodiac (rotating every 12 years), which are the Rat, the Ox, the Tiger, the Rabbit, the Dragon, the Snake, the Horse, the Sheep, the Monkey, the Rooster, the Dog, and the Pig. It is believed that people born in a particular year of the zodiac have certain characteristics of the corresponding animal. This year, 2022, is the Year of the Tiger, and those born in 2010, 1998, 1986, 1974, 1962, and so on are also ‘tigers’. So why not find out what your Zodiac animal is?

The Whole Country Stops 

Many foreigners who study or live in China find the Chinese New Year surprisingly quiet and different from usual times. Shops, restaurants, and markets are closed, government entities are off work, and business is slower as it is the time for families to reunite. Many people who work in the cities travel across the country to their hometowns before the holiday to be with their families. Major cities such as Beijing, Shanghai, and Guangzhou are usually empty during the festival. Everything starts to get back to normal on the 9th day of the lunar month when the public holiday ends.

The Last Day of the Festival

The 15th day of the Lunar January marks the first full moon of the Lunar year and the last day of the Chinese New Year festival. On this day there is another festival called the Lantern Festival. During this festival, children take colorful lanterns onto the streets. The traditional food of this festival is small glutinous rice balls filled with nuts or sesame paste, called ‘Tangyuan’ (汤圆) or ‘Yuanxiao’ (元宵), which symbolize union.

The Myth of the Chinese New Year and New Year’s Eve

There are many interesting myths about the Chinese New Year. One is about a monster named ‘Nián (年)’. It is said that thousands of years ago, Nian would always show up and attack villagers on a particular day each year. When this day came, the villagers were unsure whether they would be able to survive ‘Nian’, so they’d shut their doors, gather the whole family, prepare a nice dinner, pray to their ancestors, and stay up all night long in the hope of hiding away from ‘Nian’ for another year.

Another interesting myth is about the monster named ‘Xi (夕)’, said to be large and have a fierce temper. During wintertime, it would wander around villages and hunt for food, the villagers would flee before the day that Xi started hunting. The villagers later figured out that Xi was afraid of lights, loud noise, and the color red. Villagers would decorate their houses by sticking red strips to them and set off firecrackers to make loud noises to scare off the monster and welcome the new day. This day is named as ‘Chu Xi (除夕)’ where ‘Chu (除)’ means getting rid of something and ‘Xi (夕)’ as the monster. ‘Chu Xi (除夕)’ is now the Chinese New Year’s Eve, an equally important day to the Chinese New Year festival itself.

The Rituals

These myths have a certain influence on the rituals and celebrations of the Chinese New Year. The festival is always a symbol of family reunion, so no matter how far apart they are, family members will always try their best to travel and reunite during the Chinese New Year. Highlights of the celebration include firecrackers, dragon dances, and lion dances. It is believed that the louder the firecrackers, the better luck the coming year will bring, and that the dragon dance and lion dance will scare off evil spirits.

Moreover, it’s a tradition for the elderly to give youngsters red packets containing cash during the New Year and the amount in the packets should always be an even number.

The Decorations

Red is considered an auspicious color during festivities. It is common to see streets, shops, and restaurants decorated with red lanterns and red paper cuttings (cut in the shape of Chinese characters or patterns and glued to the windows). It is also common to see the Chinese character ‘Fu 福’ (meaning happiness/fortune), upside down (倒). In Chinese, the upside down “Fu” sounds close to ‘arrival’ (到); so putting the ‘Fu 福’ upside down means the hope of Fu’s (happiness) arrival. In South China, it is also common to display mandarin or kumquat plants inside or outside of houses, symbolizing wishes for wealth and good luck.

The Do’s

Along with red decorations, people also tend to wear red outfits during the Chinese New Year. Putting red couplets (对联) on both sides of doors is a related tradition that people practice on New Year’s Eve. These New Year Couplets are usually red, with Chinese calligraphy inscribed upon them in black or gold ink, and they always come in pairs. The writings on the couplets are usually auspicious well-wishes. Another common tradition is to wear new clothes and shoes for the New Year.

The Don’ts

Certain things are considered taboo or bad luck during the Chinese New Year. People usually don’t have their hair cut (especially during the New Year) until the second day of the second Lunar month. It’s also considered bad luck to sweep the house, as doing so will sweep away the good luck and fortune

The Food

A celebration is never complete without the presence of good food. In the Chinese New Year’s context, it’s fair to say that it’s a feast. The New Year’s Eve meal is considered the most important part of the celebration. Most of the dishes that are prepared have names representing some form of positive wishes. For instance, a common dish on a Chinese New Year dinner table is steamed fish. There’s a saying called ‘Nian Nian You Yu (年年有余)’, which means abundance year after year. The word ‘Abundance’ is ‘Yu(余)’ which is pronounced the same as fish in Chinese. In northern China, people will usually make dumplings as well. Another dish is ‘Niangao (年糕)’ – a pastry made of glutinous rice flour and sugar.

Nowadays, the Chinese New Year has become a global festival and celebration that everyone can enjoy. There are interesting parades, events, lion dances, and fireworks displays going on, so make sure you check them out and don’t miss the food offerings!

References:

• 55 Interesting Facts About Chinese New Year – The Fact File
• 21 Things You Didn’t Know About Chinese New Year
• Popular Myths, Monsters, and Superstitions of the New Year
• 7 Chinese New Year Decorations That Bring Good Luck to Your Home
• The Legend of Chinese New Year

The post The Chinese New Year: 10 Fun Facts appeared first on Globalization Partners International.

With over 1.4 billion people, China is the second most populous country in the world. It also doubles as the second largest economy following the US, which makes it an important player in the global economic field.

Most Western and African companies find it challenging to penetrate the market successfully because the Chinese market is large and complex, with a couple of factors influencing consumer behaviors.

Chinese consumers are at the forefront of demographic shifts and technological adoption, making it an interesting market to explore.

Market entry strategies are a vital consideration for any company looking to explore the Chinese market, as are trends, and the Chinese culture. Other factors that shape the Chinese market are the high population, rising income, and other changing demographics.

Overview of the Chinese Demographics and Consumer Behavior

Considering the enormous size of the Chinese market, it is necessary to view the consumers in various demographic segments. China’s consumer markets are segmented into age, geographical regions, educational level, tech savviness, family size, and income levels. There is also a group of consumers that fall into the eco-conscious segment following the rising concerns about the environment. These set of consumers are more willing to pay for sustainable products and alternatives even though they are more expensive.

Chinese consumers are made up of mostly young, educated people ages 20-40. Unlike their parents, young people in this category tend to purchase online and save less, as they prioritize quality over low prices. They believe that price is a notable indicator of the quality of a product; the higher the price, the better the quality, and then lower prices mean low quality.

With the rise in income level and improvement of living standards, China has become the largest market for luxury brands. Consumers in the rising middle class are more focused on quality products. High-end products of major brands like luxury cars are sold in certain geographical locations such as Hong Kong, Shanghai, and Beijing, where people are not reserved in their spending.

Technological savviness has also influenced consumer behavior. Since the emergence of e-commerce platforms, there has been a high rate of independent purchases by consumers. With millions of internet users in the country, the volume of online retail purchases and payments by consumers has increased greatly and is expected to increase in the coming years.

Emerging Consumer Trends in China

After the pandemic, new consumer trends began to rise. Chinese consumers have become more practical and less driven to take part in impulse spending. There is a rise in rational consumption whereby consumers are price-sensitive and purchase decisions are based on quality and functionality.

According to a Chinese customer survey by Deloitte, a higher percentage of respondents expressed that they prioritize cost-effectiveness, family needs, durability, and aesthetics when making purchase decisions. Customers looking for cost-effective products proactively research brands and retailers offering promotional discounts and coupons for their products.

Omnichannel customer service is another consumer trend in China. Customers need fast services and quick resolutions in their interaction with brands. Omnichannel is a recent trend and is preferred by customers because it lets them interact with brands across their various online media platforms and devices, and yet have the same customer experience. So far, this trend has boosted more loyal customers because it is a frictionless process that leaves customers satisfied.

Chinese consumers are a tech-forward audience whose digital savviness is unmatched. Mobile payments have become a norm in retail purchases. The e-commerce trend in China shows that for businesses to be successful, they must have a strong digital presence on media platforms like WeChat as a customer service tool and Alibaba, which has integrated live streaming into its platforms.

Most foreign brands leverage these platforms to boost customer engagement by hiring local influencers to entertain and highlight products in real-time, driving more sales and active purchases.

Chinese Market Entry Strategies

China has a robust digital economy and a huge customer base that is attractive to businesses and investors. Without well-planned market entry strategies, it could be tough for foreign brands to successfully penetrate and gain footing in a highly competitive market like the Chinese market. Most local players already have market dominance. It will take more than a nice product to not get defeated in the market.

Here are ways to be ready for the competitive Chinese market.

1. Research to learn more about the Chinese market:  The aim of researching before entering the Chinese market is to get to know your customers, understand how the market works, and know their competitors among already established local players. The Chinese market is large and always evolving. It will be an edge for businesses to understand market trends to stay ahead of the competition.
2. Connect with local experts to help you navigate the market: Leveraging the knowledge of local industry experts is one way any business can gain access and thrive in a volatile market like the Chinese market. Local experts may also have customer contacts and a working sales network that businesses can leverage.
3. Choose a suitable location: The most logical places to start when entering the China market are in top-tier cities with dense populations like Shanghai, Guangzhou, and Beijing. These markets have lower risks, fewer operational costs, and are good for testing foreign brands. Commercial opportunities with good infrastructures and fewer risks are also in other provinces like Wuhan, Tianjin, Chengdu, and Dalian.
4. Create localized contents that align with the Chinese culture: Product localization that resonates with customer values and preferences is a way to boost customer satisfaction and loyalty. Businesses can choose to localize all their product documents that the public comes in contact with, such as product names, labels, and manuals. Contents on websites and social media platforms can be translated into the language of the region to better aid the understanding of the product by locals. Chinese are culture-sensitive and will always prefer any brand that mirrors their cultural values or beliefs.
5. Choose appropriate social media platforms and sales channels: Some products do better in the physical market than on e-commerce channels. It is necessary to stay current with online trends and establish a digital presence that can aid customer engagement and support.

Mode of Entry into the Chinese Market

In setting up businesses in China, entry modes must be considered and coordinated to avoid disruptions of the business by the Chinese government regulatory bodies. There are three main modes of entry into the Chinese market. Each mode of entry is characterized differently based on legal status, business scope, invoicing and contracting, labor employment, and shareholder capacity.

1. Wholly Foreign-Owned Enterprise (WFOE):

   This is the most preferred entry mode available to foreign businesses playing in the Chinese market, even though it has high risks. It is called “Wholly Foreign Owned” because it is a Limited Liability Company (LLC) that is single-handedly established with the capital of the foreign investor. WFOE operates a separate legal entity status and is allowed a generalized business scope as specified during the business registration. There are no limitations on hiring processes for WFOE, so both foreigners and local Chinese can be hired.

This entry mode has three different types:

a. Consulting WFOE: This LLC is permitted to operate as a consulting business in the Chinese service industry.

b. Trading WFOE: This type of LLC is expected to register at Customs to import and export goods. Trading WFOE is only licensed to engage in wholesale and retail trading as well as other franchising activities.

c. Production WFOE: LLCs under this category are permitted to manufacture goods in China but must pass through the Environmental Impact Assessment (EPA) before receiving a business license and beginning operation.

2. Joint Venture (JV):

   A Joint Venture is an LLC in which a foreign business partners with a Chinese indigenous company. It is somewhat similar to WFOE in features but is different in structure. Most foreign companies prefer this market entry mode because it establishes a relationship with Chinese partners who already have the production facility, customer contacts, sales network, and a vast knowledge of the local market. Joint Venture means that both the Chinese and foreign stakeholders will jointly manage the company.

3. Representative Office (RO):

   Unlike the Joint Venture and Wholly Foreign-Owned Enterprise, a Representative Office doesn’t operate as a separate legal entity. It is more like a branch or liaison office of a headquarters that has been in existence for at least two years. RO is limited in its business scope. It is only permitted to conduct market research and surveys for the headquarters but isn’t allowed to issue invoices or even engage in any business activities on behalf of the headquarters.

Adapting Market Entry Strategies to the Chinese Culture

China has a unique business culture that every brand doing business in the country must familiarize themselves with to be successful. Running a business in China requires an in-depth understanding of business etiquette, the language of communication, and the decision-making processes of consumers.

China is not just a market. Its vast population makes it a goldmine for international businesses. With over 1.4 billion people, China presents a unique market opportunity with varying trends, tastes, and cultures.

How do global brands successfully adapt their products to such varied audiences?

Adapting products and services to the taste and culture of Chinese consumers requires a deep dive into understanding the market trends and consumer preferences. It is beyond translating and interpreting product labels. Brand content on e-commerce platforms, social media profiles, and company websites should be translated into the local languages that the Chinese consumers understand.

Localization is a smart business strategy. It is a way of incorporating cultural nuances in product branding such that it appeals to the tradition of consumers. Brands can demonstrate respect for Chinese culture by actively participating in the region’s festivities.

Recognizing and engaging the values and social norms of locals during product branding shows regard for their tradition, and in turn, boosts customer satisfaction and loyalty.

An excellent way for a foreign company to avoid cultural pitfalls while introducing its product to the Chinese market is by hiring language translators and interpreters, as well as local experts who understand Mandarin as the primary language of communication, symbols, and tone of voice that resonates with the cultural heritage of the people.

For instance, a successful adaptation by Starbucks is seen in its use of Chinese design elements in the ambiance of its store interiors and in its offer of tea-based beverages that appeal to the taste buds of local consumers.

Conclusion

As the world’s second-largest economy, the Chinese market presents opportunities for businesses looking to expand globally. Brands can leverage their growing customer base by expanding their reach to a varied audience.

GPI understands the complexities that come with entering the Chinese market. Market entry strategy gives brand direction and a clear plan on how its products and services can successfully penetrate any market.

With our extensive industry experience, we offer strategies that help your business adapt its contents and products that resonate with the trends, tastes, and culture of the Chinese people.

References:

• How China influences the global market
• Deloitte Chinese customer survey
• Consumer demographics in China

The post Consumer Trends and Market Entry Strategy in China appeared first on Globalization Partners International.

Every year on June 12, the Philippines comes alive with vibrant celebrations, as Filipinos commemorate Independence Day. This national holiday marks the anniversary of the country’s declaration of independence from Spanish rule in 1898. But beyond the festivities, this day is a profound reminder of the nation’s rich history, diverse culture, and resilient spirit. Let’s delve into the past, present, and future significance of Philippine Independence Day.

A Glimpse into History

The Fight for Freedom

The struggle for Philippine independence was long and arduous. For over 300 years, the Philippines was a Spanish colony, during which time the Filipino identity was shaped through a mix of indigenous, Asian, and Spanish influences. The fight for freedom began to take shape in the late 19th century with the rise of the Propaganda Movement and the Katipunan, a revolutionary society founded by Andrés Bonifacio.

On June 12, 1898, General Emilio Aguinaldo declared the Philippines’ independence from Spanish rule in Kawit, Cavite. The Philippine flag was unfurled, and the national anthem was played for the first time. Although this independence was short-lived due to subsequent American colonization, the date remains a significant milestone in Filipino history.

American and Japanese Occupations

The Philippines exchanged one colonial ruler for another when the United States took control following the Spanish-American War. The struggle for independence continued, culminating in the establishment of the Commonwealth in 1935 and, finally, full sovereignty on July 4, 1946. However, June 12 was reinstated as Independence Day by President Diosdado Macapagal in 1962, aligning with the original 1898 declaration.

The Japanese occupation during World War II was another dark chapter in Philippine history, marked by severe hardship and resistance. The liberation of the Philippines in 1945 by Allied forces, combined with the resilience of the Filipino people, reinforced the nation’s enduring spirit of freedom.

The Role of National Heroes

Honoring the Patriots

Independence Day is a time to honor the national heroes who played pivotal roles in the fight for freedom. José Rizal, whose writings inspired the revolutionary movement; Andrés Bonifacio, the “Father of the Philippine Revolution”; and Emilio Aguinaldo, the first President of the Philippines, are just a few of the many who are celebrated for their bravery and sacrifice.

Their stories are retold in schools, public ceremonies, and family gatherings, ensuring that their legacy continues to inspire future generations.

Lessons from the Past

The lives and deeds of these heroes offer valuable lessons in patriotism, resilience, and the pursuit of justice. They remind Filipinos of the power of unity and the importance of standing up against oppression. By reflecting on the sacrifices made by these heroes, Filipinos are encouraged to contribute to the nation’s ongoing journey toward progress and equality.

Cultural Significance

Celebrating Heritage

Philippine Independence Day is not just a commemoration of political freedom; it is also a celebration of Filipino culture and identity. Festivities include parades, fireworks, and cultural performances that highlight traditional Filipino music, dance, and attire. It is a time for Filipinos to honor their heritage and pass on the stories of their ancestors to future generations.

Language as a Pillar of Identity

Language plays a crucial role in Philippine Independence Day celebrations. Filipino, the national language, is a unifying factor for the country’s diverse population. The celebration often features literary readings, oratory contests, and songs in Filipino, emphasizing the importance of language in preserving and promoting national identity.

The Evolution of the Filipino Language

The Birth of Filipino as a National Language

After gaining independence, there was a concerted effort to establish a unifying national language. In 1937, President Manuel L. Quezon declared Tagalog the basis of the national language, which was later named Filipino. This decision was made to foster national unity and cultural identity among the diverse ethnic groups in the Philippines.

Differences Between Filipino and Tagalog

Filipino, as the national language, embodies the nation’s inclusive spirit, reflecting its diverse culture. While Tagalog serves as the foundation, Filipino incorporates elements from other Philippine languages and foreign languages. This dynamic and evolving nature distinguishes Filipino from Tagalog, which retains its regional and historical significance. Together, they contribute to a rich linguistic heritage that shapes Filipino identity and unity.

Global Celebrations

A Worldwide Festivity

With millions of Filipinos living and working abroad, Philippine Independence Day is celebrated across the globe. Filipino communities in countries like the United States, Canada, Australia, and the Middle East hold their own festivities, showcasing Filipino culture through parades, cultural shows, and community gatherings. These events serve as a reminder of home and a celebration of Filipino identity, no matter where they are in the world.

Strengthening Global Ties

These global celebrations also play a crucial role in strengthening ties between the Philippines and the international community. They promote cultural understanding and foster goodwill between Filipinos and their host countries. Through these events, the contributions of overseas Filipinos to their adopted countries and the Philippines are recognized and celebrated.

Looking to the Future

Challenges and Opportunities

As the Philippines continues to evolve, Independence Day serves as a moment of reflection on the nation’s progress and the challenges ahead. Issues such as economic inequality, political corruption, and environmental degradation are ongoing concerns. However, the resilience and determination that characterized the fight for independence remain evident in the Filipino spirit.

The Role of the Youth

The future of the Philippines lies in the hands of its youth. Independence Day is a call to action for young Filipinos to engage in nation-building, uphold democratic values, and contribute to the country’s development. Education, civic engagement, and innovation are key areas where youth can make a significant impact.

Global Filipinos

With millions of Filipinos living and working abroad, Independence Day is also a time to celebrate the global Filipino community. Overseas Filipinos play a vital role in supporting the country through remittances, cultural exchange, and advocacy for Philippine interests worldwide. Their contributions highlight the interconnectedness of the global Filipino identity and the importance of maintaining ties to the homeland.

Conclusion
Philippine Independence Day is more than just a historical anniversary; it is a celebration of the enduring spirit, rich culture, and resilient identity of the Filipino people. As the nation commemorates this significant day, it reflects on its storied past, celebrates its vibrant present, and looks forward to a promising future. Whether in the Philippines or abroad, Filipinos unite on June 12 to honor their heritage and reaffirm their commitment to the ideals of freedom and democracy.

By grounding our understanding in the historical significance and cultural vibrancy of the Philippines, we can appreciate the true essence of Independence Day and the legacy it continues to build.

Reference Links:

1. National Commission for Culture and the Arts
2. Official Gazette of the Republic of the Philippines – June 12: Independence Day
3. Philippine-American War, 1899-1902
4. Philippine Liberation Campaign 1944-1945
5. José Rizal: National Hero of the Philippines
6. Andrés Bonifacio and the Katipunan
7. Cultural Celebrations of Independence Day
8. Filipino Language and National Identity
9. Overseas Filipino Communities Celebrate Independence Day
10. Challenges Facing the Philippines
11. Independence Day Parade
12. National Commission for Culture and the Arts

The post Philippine Independence Day: A Celebration of Freedom, Culture, and Language appeared first on Globalization Partners International.

Have you joined the wave of people playing pickleball? I admit I held off for a few years while family members kept telling me how much fun it is. I tried it this summer and I am converted. Now I will take my pickleball paddle with me on trips as it is so easy to pack and find games in other cities. Just find a pickleball court.

Recent news that Lebron James and other NBA players and professional athletes are buying into professional pickleball teams is only a sign that this sport is growing beyond being just a sport for recreational players. It is already the fastest-growing sport in the USA, and it is growing internationally as well.

The global organization for pickleball, World Pickleball Federation (WPF) plans to hold a World Pickleball Games Summit in 2023. Their organization has 34 member countries with 6 global regional federations formed.

The International Federation of Pickleball (IFP) is another leading organization for the sport with 63 member countries that have been around since 2010. In 2020, during peak Covid no less, it opened multiple offices in China.

What is great about pickleball for a traveler is that the sport requires limited equipment. The main need is a paddle which is about 8 x 16 inches with a handle of about 4 inches and under a pound in weight. Paddle and handle sizes vary, but all are close to these measurements. Think of a ping pong paddle that is perhaps twice the size, which is easy to throw into a suitcase. The ball is plastic with holes, and while it looks like a slightly larger-sized wiffle ball, that is where the similarities end. The pickleball ball is designed for bounce, heavier than a wiffle ball, with more surface area, with evenly distributed, circular holes.

I often see people on Reddit lining up games and asking advice on where to play, as they plan to visit my local city. Pickleball is a very welcoming sport in which pickleball courts often have open play times for anyone to play their way into the next game. No need for a team or foursome. Just show up and play.

Going forward I will be packing my paddle and look forward to playing domestically and internationally in the coming year. I encourage you to give it a try.

Reference:

Soaring Popularity of Pickleball in Europe and Asia Pacific Boosts Pickleball Equipment Market: Fact .MR

The post Have Travel, Will Paddle. Play Pickleball Around the World appeared first on Globalization Partners International.

Christmas, December 25^th, is a Christian holiday celebrating the birth of Jesus Christ, a spiritual leader whose teachings form the basis of the Christian religion. Christmas traditions range from decorating trees, exchanging gifts, singing Christmas carols, religious ceremonies, imbibing in food and drink to kissing under the mistletoe. Non-Christians around the world celebrate this day as a secular holiday, turning the month of December into a cultural and commercial marvel.

The origins of Christmas predate the arrival of Jesus.  Early Europeans celebrated the winter solstice as a time of renewal as the darkest days of winter were behind them and longer days with more hours of sunlight were ahead of them. In the 4^th century church officials decided to begin celebrating the birth of Christ. There is no mention of the date of Jesus’ birth in the Bible, but Pope Julius I chose December 25^th as the date of Christ’s birthday. It is widely believed that the date was chosen as a way to incorporate the traditions of the pagan Saturnalia festival. Many modern day Christmas traditions are rooted in the Saturnalia festival.

The story of Christ’s birth takes place in a stable in Bethlehem. Mary and Joseph were traveling and stopped at an inn to rest. The innkeeper didn’t have any beds available and instead offered a manger in the stable, surrounded by livestock, where Mary gave birth to Jesus. Shepherds from the surrounding fields were told of Jesus’s birth by an angel and were the first to see him.

Tradition also states that three wise men followed the Star of Bethlehem, believing it announced the birth of the king of the Jews, to visit the infant Jesus; bringing gifts of gold, frankincense, and myrrh. In many churches, children re-enact the events of the Nativity as part of the Christmas celebrations.

Traditions Around the World

In the United States, Christians and non-Christians alike celebrate the holiday with colorful decorations, decorated Christmas trees,  exchanging presents, and feasts. Christmas Eve is when many people begin the celebrations.

In my family, we celebrate by having a special meal, attending a candle-lit church service, and opening presents on Christmas Eve. Christmas Eve is also when Santa Claus and his reindeer make their journey around the world delivering gifts to children. Children can follow Santa’s travel courtesy of NORAD through a variety of social media platforms or NORAD Tracks Santa.

The origin of Santa Claus, dates back to 280 AD in present day Turkey to St. Nicholas, considered the real Santa Claus. He was a monk known for his selfless acts. It is believed that he gave away all his inherited wealth and traveled the land helping the poor and sick. Eventually, he became known as the protector of children and sailors.

There are myriad of different Christmas traditions around the world. Some are similar and some are vastly different. A Christmas tradition I discovered a few years ago is that of Krampus Night on December 5^th. Krampus is Santa’s evil twin whose job is to punish the children on the “naughty list.” This dark and scary tradition originates in the Germanic alpine regions and is widespread throughout Hungary, Bavaria, Slovenia, and is especially popular in Austria.

In the Czech Republic, unmarried  women practice fortune telling to predict their relationship status for the next year. The practice is to stand with your back to the door and toss one shoe over your shoulder. If the shoe lands with the toe facing the door, the woman will be married within the year. If the heel is facing the door, it means another year unmarried.

Norwegian legend states that on Christmas Eve, witches and evil spirits come looking for brooms to ride. To keep them away, all brooms in the house are hidden and men go outside and fire a shotgun to scare the evil spirits away.

Christmas Fun Facts

• In 2019, 26.2 million real Christmas trees were sold in the United States.
• Outlawed in Boston! From 1659 to 1681, the celebration of Christmas was outlawed  and law-breakers were fined five shillings.
• Christmas was declared a federal holiday in the United States on June 26, 1870.
• Rudolph, “the most famous reindeer of all,” was the product of Robert L. May’s imagination in 1939. The copywriter wrote a poem about the reindeer to help lure customers into the Montgomery Ward department store.
• In the Middle Ages, Christmas celebrations were rowdy and raucous, similar to today’s Mardi Gras parties.

To Christians and non-Christians alike  the meaning of this special holiday is one of good will, peace, and joy. All of us at GPI want to wish you and your loved ones a very Merry Christmas and Happy Holidays.

Sources:

• History of Christmas – Origins, Traditions & Facts – HISTORY
• Christmas – Wikipedia

The post Christmas-Translating Traditions Around the Globe appeared first on Globalization Partners International.

The first Thanksgiving occurred in 1621 when the pilgrims, gave thanks to God for their first harvest in the New World (North America). Foods from their harvest, like cranberries, corn, and root vegetables, were shared with the Wampanoag Native Americans who introduced these indigenous crops to the new settlers. It was on Thursday, November 26, 1789, that President George Washington first proclaimed the day as “a day of public thanksgiving and prayer.”Thanksgiving has been officially celebrated in the US since 1863 when President Abraham Lincoln declared the final Thursday of November a public holiday

The foods shared at the first Thanksgiving and many more regional, traditional foods are shared on the modern US dinner table. From cornbread to mashed potatoes and gravy to pies, many families have their traditional foods that “make” the meal. And of course, we can’t forget the turkey. More than 90 percent of Americans will eat turkey on Thanksgiving Day.

The idea of giving thanks and the theme of the harvest are universally recognized across cultures. Ancient Greeks and Romans honored their respective goddesses of corn and grain in a three-day autumn festival. In Asia, modern Chinese families, like their ancestors, welcome the harvest moon with feasts and moon cakes during the Chung Ch’ui festival. And in India, especially in Goa, Thanksgiving is known as ‘Ladin’ or ‘Ladainha’ and is the holiday when Indian families give thanks for their material and spiritual blessings.

Modern day Thanksgiving has evolved into a celebration synonymous with food, family, parades, American football… and of course the US Black Friday shopping frenzy. Though consumerism has seeped in a bit, Thanksgiving is still personally my favorite holiday for the simple reason that it is founded on gratitude. It is a time when we think less of ourselves and more of others.

In that vein, we at GPI would like to pause this week and give thanks to the businesses and people we’ve had the opportunity to work with this year. Like localization, gratitude knows no boundaries. Happy Thanksgiving!

To learn more about Thanksgiving traditions around the world, see:

• Thanksgiving Around The World

The post Thanksgiving Around the World appeared first on Globalization Partners International.

Diwali or Deepavali, commonly known as the Festival of Lights, is one of the major festivals celebrated by more than a billion people across India. During the festival, Indians light up their houses as a symbol of protection from spiritual darkness. The name Diwali is derived from the Sanskrit word ‘’Dipa’’ which means light, lamp, and candle and ‘’Avali’’ means to be in a row, series, or continuous line.

This 5 days festival is filled with celebrations including lighting up houses, streets, and buildings, the preparation, and sharing of traditional Diwali sweets, making Rangoli, which are colorful patterns made on the ground using colored powders, shopping, and visiting family and friends. The preparation for Diwali normally starts a week before the celebration.

Celebration of Diwali

Diwali is celebrated widely across India by a majority of Hindus, Sikhs, Jains, and Newar Buddhists. The festival has many interpretations of different historical stories among religions, however, the message for the celebration is common for all: good triumphs over evil.

For a majority of believers, Diwali honors the arrival of the goddess Lakshmi, the goddess of wealth. The row of lights is meant to guide the goddess in finding her way to people’s homes and bless them with prosperity for years to come.

India is one of the most religious countries in the world and home to billions of people with different spiritual beliefs. As the years go by, the country sees more people from different religions enjoying Diwali by spreading its message of joy and light around the world. Interestingly, it is not only celebrated in India, but in other countries like the United Arab Emirates, United Kingdom, United States, and others. This has encouraged Indians to celebrate their biggest festival with firework displays, lighting up their houses, streets, and prominent places.

Fun fact, in the UK –Leicester City is known to host the largest Diwali celebration outside of India. Tens of thousands of people come to celebrate each year, except in 2020 when it was done virtually. Apart from the social and cultural celebrations, many Hindus living inside and outside of India visit their place of worship, known as Mandirs (Temple) to offer their prayers. Temples are decorated with flowers and lights creating an eye-pleasing and spiritual experience for its worshipers and visitors.

Conclusion

From their childhood years, Diwali is a festival that Indian families will always look forward to. Schools would be closed for about 10 days, children would get new clothes and gifts from their parents and relatives, a lot of sweets, bursting firecrackers, and much more. Diwali has always brought light and happiness around the community and played an important role within the Indian culture, allowing people to come together regardless of their cultural differences and beliefs. You might find it interesting that many people find Diwali a reason to mend their rifts between each other and become friends to celebrate good over evil.

Sources:
Wikipedia
Nationalgeographic / Kids
Britannica
Natgeokids

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Introduction to Ramadan

Ramadan is the most wonderful time of the year for Muslims. It is the ninth month of the Hijri calendar called Ramadan month, it starts and ends with the appearance of the crescent moon. It is observed by Muslims worldwide as a month of fasting, prayer, reading Quran, and gathering.

Some Ramadan rituals remain the same regardless of where you are or live, like reading Quran, abstaining from eating and drinking, decorating homes, etc. Every Ramadan-observant country has its own festive traditions for making the season more special.

Below are some of the different Ramadan traditions and how Ramadan is celebrated differently around the world:

UAE

On the 15th of Sha’ban, the month before Ramadan, the tradition of Haq al Laila similar to trick-or-treating takes place. This day, which is observed in many Gulf nations, sees children dressed in bright apparel walking their neighborhoods, collecting sweets and nuts in tote bags known as Kharyta, all while singing traditional, local songs. As children eagerly receive their gift, the chant “Aatona Allah Yutikom, Bait Makkah Yudikum” reverberates through the streets, translated from Arabic means “Give to us and Allah will reward you and help you visit the House of Allah in Mecca.”

This ceremony is regarded as a part of Emirati national identity in the United Arab Emirates. This festival is a throwback to simpler times and emphasizes the need for strong communal relationships and family values in today’s modern society, which is often described as more alienated and independent.

Kuwait

In Kuwait, as in the United Arab Emirates, they have a three-day celebration in the middle of Ramadan, in which children knock on the doors of their neighborhood homes and singing for the sake of sweets and chocolates, this tradition called Qarqia’an.

Also, in Kuwait, they have a special day known as Al-Kareesh, which is the last day before Ramadan, where the entire family gathers for lunch before beginning to fast.

Egypt

The Ramadan lantern ‘Fanous’ marks the start of the Ramadan season across Egypt. ‘Fanous’ is placed in people’s windows, balconies, and front yards. Additionally, children walk around the city swinging their ‘Fanous’ and happily sing ‘wahawi ya wahawi’ a folkloric song commemorating the beginning of Ramadan, and ask for gifts and sweets.

Fanous has become such a popular ritual that entire towns and cities across the country are now lit up with extravagant displays.

Turkey

The sahur drummers “Mesaharaty” are probably one of the most ancient and joyous Ramadan traditions. They go around the streets of Turkey with their davul waking up people in time for suhoor, the light meal Muslims have before they begin their dawn to dusk fasting. This is a Turkish and Islamic tradition. Drummers dressed in traditional garb, including a fez; sing in the streets, knocking on people’s homes twice throughout Ramadan and asking for “bahşiş,” or tips.

Turkish culture, with its rich heritage from the Ottoman Empire, is closely linked to Islamic culture.

Indonesia

The deep-rooted cultural practices of each country are often reflected in their people’s beliefs.

Padusan is a tradition among Indonesian Muslims living in Java. Padusan is a Muslim ritual that purifies the body and soul by bathing in natural ponds in the city. This is done in preparation for Ramadan month.

Conclusion

Ramadan is a very special month for Muslims and the holiest one. It is in full swing around the world, with each country celebrating in its own unique way.

Ramadan Kareem from all of us at Globalization Partners International!

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The rule of thumb in marketing is to ‘know your demographic’. However, many have fallen into the trap of misconceptions and often adapt an ‘off-the-shelf’ approach to their target market. It worked before, why change now? Or some will say ‘stop reinventing the wheel’. In this article, Hernan Tagliani gives away four marketing myths that will alienate Hispanic consumers.

Myth #1: Hispanics don’t react as quickly as general market consumers

It doesn’t matter how or when this assumption was formulated, it is a one-sided myth. Sounds like an excuse for not getting the most out of this market. The author said, “Some executives think, since they have been in the market for years, they have brand equity and consumers know their brand. But if someone doesn’t have a connection with you, they aren’t going to be eager to reach for your products.” We couldn’t agree more.

What we know about Hispanics is that they are one of the most loyal consumers once they ‘approve’ your brands or services. And because ‘word-of-honor’ is a big thing, they won’t risk their integrity if something (or someone) is not worthy. So let yourself be known to your Hispanic consumers, be persistent to get their attention, and then give them something to be loyal to. Whether this means reallocating your marketing resources to support your culturally-specific initiative or revisiting your current communication strategy.

Myth #2: Hispanics don’t have disposable income to buy certain products or services

Hispanic consumers’ buying power is constantly rising in the U.S. “According to Forbes Magazine, the Hispanic community has contributed significantly to the U.S. economic growth and will continue to do so. Hispanics in the U.S. have become one of the top ten economies in the world,” Tagliani added. To debunk this myth once and for all we need numbers: $2.7 trillion was the total economic output of the Hispanic consumers as of September 2019 – equating to the 7th largest GDP in the world if they were an independent country. So yes, they do have disposable income.

Myth #3: You can reach Hispanic consumers with a total market approach

Just because the majority of U.S. consumers go to the same supermarket doesn’t mean they visit the same isle. The Hispanic market should not be targeted just like the market at large. Yes, Hispanics speak English or are bilingual, but their culture, upbringing, and motivations differ. Some “catchy & funny phrases” in American English might sound offensive in the Hispanic culture. Therefore, take invaluable time to know them deeper, or else face the risk of alienating them.

Myth #4: Your competition isn’t marketing to Hispanics, so you don’t need to either

Whether you have the ‘elixir of life’ as a product or there’s no substitute to what you’re offering – your business still needs to explore new markets to survive. If the U.S. is your major feeder market and you don’t pay attention nor allocate a marketing budget for Hispanic consumers then you are missing a great deal of revenue opportunity.

“The fact that your competition is not reaching Hispanics is actually a great business opportunity. If you reallocate marketing dollars to this new, influential audience, it can help balance a loss of sales from the general market where competitors may outperform you,” Tagliani concluded.

Multicultural marketing initiatives require commitment and courage to prove old concepts wrong. Moreover, to build your brand and business credibility within the fast-growing Hispanic market, it means applying the opposites of the above misconceptions. Awareness of who you are is important, but without engagement that leads to purchase intent, you might need to revisit the drawing board.

Article originally published on Adweek:

 https://www.adweek.com/brand-marketing/marketing-myths-hispanic-consumers/

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Parents and children rejoice! New heroes are here to save the world following Mattel’s unveiling of the multicultural Rulers of the Sun action figures that joined their MOTU collections.

Introducing Sun-Man, Digitino, and Space Sumo – the multicultural trio fighting for justice against their arch-enemy “Pig-Head.” Together, these three make up the Rulers of the Sun squad. Let’s get to know them a little up close and personal.

[The Rulers of the Sun | Source: Mattel/the Toy Book]

The Multicultural Rulers of the Sun

Sun-Man, one of the first black superheroes in Mattel’s toy line, debuted in 2021. “The ground-breaking Black action figure — which first hit toy store shelves in 1985 from Olmec Toys — is officially joining forces with Mattel’s vintage toy line in time for the 40th anniversary of Masters of the Universe,” the article says. His origin can be traced back to 1985 when Yla Eason, his creator, was pondering on ideas to having more toy options for her son. “When I originally created the character of Sun-Man, it was to show my son that heroes come in all skin colors,” said Eason. Sun-man’s skin color is an “organic connection” to where he draws his power – from the sun! Equipped with superhero gear such as a shield, sword, and breast plate, Sun-Man has already charmed the little ones!

We don’t know much about Digitino and Space Sumo just yet, but we can settle for ‘Latino computer wizard’ and ‘Asian telekinetic ninja’ for now. Who else has a digital wizard and a telekinetic ninja on their team? That is a powerful trio and Pig-Head won’t stand a chance!

This year, as Mattel celebrates the 40^th anniversary of He-Man: Masters of the Universe, adding the new line of culturally diverse figures to the legends is just timely.

Quoting from the article, “This job requires one to be a bit of a toy historian, and I always knew of the existence of Sun-Man, and of the high prices that vintage examples would go for in the Masters of the Universe collecting community,” said Ed Duncan, SVP of Action Figures, Games and Plush Design, & Inventor Relations at Mattel. “Even knowing that, it was only a couple of years ago that I came across Yla’s story, and it really resonated with me as another black toymaker.”

Gleason and Olmec Toys have retained all rights to the character.

Article originally published on The ToyBook:
https://toybook.com/mattels-masters-of-the-universe-welcomes-the-multicultural-rulers-of-the-sun/

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